Senior Solution Architect – Public Sector
Red Hat
CloudOpen Source
Lead Product Marketing Manager – Activation and Media
Amperity
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $230,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Oversee positioning, messaging, and go-to-market strategy for Activation and Paid Media capabilities
- Shape the narrative around Amperity's AI Agents for Activation to drive campaign orchestration and measurable outcomes
- Translate AI-powered innovation into outcomes that matter to marketing executives and practitioners
- Report to the VP of Product Marketing and partner with product, sales, and customer success
- Create use-case-driven solutions, expertise, competitive strategy, and vertical plays
- Build content, strategies, and sales tools to support CMOs, digital media leaders, and practitioners
- Analyze competitors and define differentiators to arm the field with winning narratives
- Package value into industry-specific plays for Retail, Sports, and Automotive
- Bring customer insights into product roadmap planning from sales calls, competitive research, and industry trends
- Strengthen activation ecosystem partnerships and understand platforms like Braze and Salesforce Marketing Cloud
Requirements
- 12+ years of B2B product marketing experience in MarTech, AdTech, or SaaS
- Expertise in activation, paid media, audience management, or customer data platforms
- Familiarity with key activation platforms (e.g., Braze, Salesforce Marketing Cloud, Adobe, Iterable)
- Experience shaping AI narratives, including autonomous agents
- Strong ability to connect technical capabilities with marketing performance outcomes for different personas (marketing executives, practitioners, IT/data teams)
- Excellent storytelling, writing, and presentation skills
- Strategic thinker who can move fast and execute flawlessly
- Collaborative partner who loves working across product, sales, and marketing
- Prior experience with customer research, segmentation, and competitive analysis
Benefits
- 100% employee healthcare coverage
- Transportation subsidies
- Comfortable work environment with plenty of snacks
- Events and activities (in-person and remote)
- Self-managed PTO
- Flexibility to do your best work in the way that works for you
- Cash incentives are available
- New-hire equity grant / stock options (opportunity for ownership)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B product marketingactivationpaid mediaaudience managementcustomer data platformsAI narrativescustomer researchsegmentationcompetitive analysisMarTech
Soft skills
storytellingwritingpresentation skillsstrategic thinkingcollaborationexecutionanalytical skillscommunication
