Consultant

• Assist with the development and implementation of OEM Tire Program strategy and marketing communications
• Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders
• Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and product)
• Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program
• Assist Tire Manufacturers in setting expectations and goals for dealerships
• Support Head Office Regional personnel in all Tire Program elements
• Serve as a support to the Tire Manufacturers and at the dealership level to maximize tire strategies
• Direct dealership visits (with Tire Manufacturer personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires
• Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer training conferences
• Assist dealerships with Tire Program setup of tire selections, inventory strategy, displays, etc.
• Enrollment of new dealerships
• Develop and collaborate with OEM Field Contacts to drive tire business
• Develop and deliver strategic market plans to support book of business with growth initiatives, improve dealership performance and follow up
• Database management operations
• Deliver to agreed timelines and budgets
• Other Duties as Assigned

AMI

Dealer Development Consultant, Florida