American Academy of Family Physicians

Content Writer

• The Content Writer develops, writes and edits messages for a variety of channels to ensure that AAFP members have the information they need to provide high-quality, comprehensive patient care
• The Content Writer is flexible, adaptable and able to prioritize when handling multiple projects and requests at once
• They are adept at getting information and context from published resources such as the AAFP’s archives, as well as by developing strong working relationships with colleagues and other subject matter experts
• The Content Writer creates compelling, clean copy tailored to specific audiences (such as medical students or experienced practice owners) and channels (such as blogs, member news stories, web pages, email or podcasts)
• Translate complex medical and practice topics into communication that’s clear, compelling, engaging, strategically aligned and shares the AAFP perspective
• Utilizes SEO/GEO/UX principles and evolving knowledge of channels to tailor copy to the specific channel and to adapt copy to multiple channels when requested
• Work closely with content strategists and segment marketing managers to develop communication/marketing plans that achieve operational plan objectives
• Build and maintain strong, collaborative working relationships with internal colleagues, members and other stakeholders