Amer Sports

Brand Manager

• Manage and grow a portfolio of Running specialty and sporting goods accounts, delivering sales and profit targets
• Execute seasonal sell-in processes including pre-lines, range presentations, and orderbook management
• Build and implement joint business plans with key retail partners
• Analyse sales, margin, and sell-through data to identify growth opportunities and re-order opportunities
• Drive in-store and online execution excellence to enhance the consumer experience
• Collaborate cross-functionally with merchandising, marketing, and eCommerce teams
• Support and execute trade marketing initiatives, activations, and local events
• Build strong relationships with buyers, store staff, and key stakeholders across accounts
• Deliver product training and technical education to retail teams
• Manage forecasting, budgets, and account planning to ensure achievement of seasonal targets
• Execute performance brand campaigns and activations that connect Salomon with culture, creativity and lifestyle communities.
• Deliver brand-first moments designed to cut through and drive relevance.
• Build and activate run communities through events, collaborations and brand moments.
• Identify cultural opportunities that position Salomon authentically within the performance space
• Develop and manage the Performance Ambassador and KOL program.
• Identify creators, tastemakers and cultural leaders who align with the brand and drive influence.
• Manage relationships, gifting, content collaborations and activations.
• Ensure all performance executions feel premium, aspirational and culturally relevant.
• Uphold brand guidelines while enabling creative expression aligned to run audiences.
• Manage performance marketing investment and track performance across initiatives.
• Share insights and learnings to continuously refine strategy

Brand Marketing Specialist – Performance