Brand Communications Manager

Amer Sports

Brand Communications Manager for Arc'teryx shaping brand storytelling and marketing in Australia and New Zealand. Leading a multi-disciplinary team to enhance brand engagement and community connection.

Posted 6/16/2026full-timeMoorabbin Airport • 🇦🇺 AustraliaSeniorLeadWebsite

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Lead the Brand Marketing function across Brand Management, PR, Social Media, Creative & Content
Drive culturally relevant and commercially impactful storytelling across all consumer touchpoints
Develop integrated brand and communications strategies that strengthen brand awareness, engagement and growth
Lead omnichannel campaigns across digital, social, retail, PR, media and community channels
Champion social-first and earned-first marketing approaches that spark visibility, conversation and community connection
Inspire, mentor and develop a high-performing marketing team
Partner with regional and global stakeholders to bring product and brand storytelling to life within ANZ
Collaborate cross-functionally across retail, merchandising, commercial and sport marketing teams
Identify opportunities to amplify storytelling through partnerships, ambassadors, talent, events and community engagement
Lead agency relationships across PR, creative, media, social and production partners
Oversee campaign budgets, forecasting and operational planning across the Brand Marketing function
Ensure strong prioritisation and delivery across multiple campaigns and business priorities

Requirements

What you’ll need

Significant experience within premium apparel, sport, outdoor, lifestyle or culturally connected brands
Proven leadership across brand marketing, PR, social media and creative/content functions
Strong social-first, earned-first and omnichannel marketing capability
Experience leading high-performing teams and navigating complex stakeholder environments
A strategic and collaborative mindset, with strong communication and campaign delivery skills
Experience managing agencies, budgets and integrated marketing campaigns
8+ years’ experience in brand marketing, communications or integrated marketing leadership roles
Tertiary qualifications in Marketing, Communications, PR or a related field
A genuine passion for the outdoors and living the brand authentically

Benefits

Comp & perks

Generous product discounts across Arc’teryx and affiliated Amer Sports brands
Competitive salary package and bonus opportunity
Real career growth and development pathways within a global business
Access to free mental health and wellbeing support through our Employee Assistance Program
Ongoing training, leadership development, and learning opportunities
Be part of a passionate, purpose-led team that loves the outdoors

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingPRsocial mediacreative contentomnichannel marketingcampaign managementbudget managementstrategic planningcommunications strategystorytelling

Soft Skills

leadershipcollaborationcommunicationmentoringstrategic mindsetteam developmentprioritizationdelivery skillsinspirationcommunity engagement

Certifications

tertiary qualifications in Marketingtertiary qualifications in Communicationstertiary qualifications in PR