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PR & Social Media Specialist
Amer SportsPR & Social Media Specialist developing and executing earned-first social media strategies for Arc’teryx. Creating culturally relevant brand moments and building visibility across ANZ.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing earned-first marketing strategies, social media management, and culturally relevant brand activations. Possesses strong creative thinking skills and a deep understanding of audience behavior and emerging trends in the fashion and lifestyle sectors.
Highest-signal resume keywords
Earned Marketing ExperienceSocial Media Strategy DevelopmentCulturally Relevant Brand ActivationsContent Creation and ManagementAudience Engagement and Growth
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent StrategyVideo ProductionBrand PositioningPerformance Monitoring
Soft Skills
Creative ThinkingRelationship BuildingCultural Awareness
Certifications & Qualifications
Tertiary Qualifications in MarketingTertiary Qualifications in CommunicationsTertiary Qualifications in PR
Industry Keywords
FashionLifestyleCultural PlatformsConsumer BrandsBrand Partnerships
About the role
Key responsibilities & impact- Support the development and lead the execution of Arc’teryx’s earned-first strategy across ANZ.
- Develop culturally relevant ideas and moments that earn attention and grow brand visibility and relevance.
- Identify opportunities across activations, events, partnerships, PR, publishers and cultural platforms.
- Support the development and lead the execution of the ANZ social media strategy.
- Build forward-planned, strategic and content-led social plans that communicate Arc’teryx’s brand position and grow cultural relevance.
- Lead the day-to-day management and performance of Arc’teryx ANZ social channels.
- Develop earned and social strategies that bring major brand moments, product launches and Arc’teryx Brand Core Gear to life.
- Build culturally relevant ways to communicate Arc’teryx’s position as a pinnacle mountain brand and innovator.
- Develop and deliver earned-first activations, events and cultural moments designed to generate attention and organic amplification.
- Identify relevant cultural, publisher and brand partnership opportunities that extend Arc’teryx’s reach and relevance
- Identify compelling brand and product stories with strong earned potential.
- Build proactive relationships across media, publishers, cultural platforms and tastemakers
- Monitor earned, cultural and social performance and identify clear learnings and opportunities.
- Track social reach, engagement, audience growth, earned reach and organic amplification.
Requirements
What you’ll need- Strong earned marketing, PR and social media experience within premium, cultural, fashion, lifestyle or leading consumer brands
- Demonstrated experience developing culturally relevant, earned-first brand ideas and activations.
- Strong creative thinker with a deep understanding of how brands earn attention and participate in culture.
- Demonstrated experience developing and executing strategic, content-led social media strategies.
- Proven experience growing social channels through distinctive content and strong channel strategy.
- Can take short-form videos end to end: concept, shoot, edit, publish.
- Strong understanding of culture, social platforms, audience behaviour and emerging trends.
- Tertiary qualifications in Marketing, Communications, PR or a related field
- A genuine passion for the outdoors and living the brand authentically
Benefits
Comp & perks- Generous product discounts across Arc’teryx and affiliated Amer Sports brands
- Competitive salary package and bonus opportunity
- Real career growth and development pathways within a global business
- Access to free mental health and wellbeing support through our Employee Assistance Program
- Ongoing training, leadership development, and learning opportunities
- Be part of a passionate, purpose-led team that loves the outdoors