Customer Support Agent
OurRitual
Email Marketing Specialist
AmazonRankPro
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Manage the cold email marketing and lead generation strategy and execution for AmazonRankPro from start to finish, including the following:
- Create a monthly email calendar based on target segments, events, promotions, industry trends, etc.
- Create and set up cold email automation and marketing processes, including copywriting, personalisation, deliverability, etc
- Conduct upfront email audits in various ESPs, QA emails, etc
- Create weekly and monthly email reports
- Analyze campaign results and improve email marketing performance - from deliverability to domain reputation and from open rates to sales
- Maintain high email deliverability across all platforms and email types. Master the art of email list segmentation, delivering the right messages to the right people based on audience behaviours
- Build email campaigns that cover different stages of the user journey to improve user conversion rate to activation, increase user activity level, and decrease churn
- Work in a cross-functional team with marketing, sales, CS, and product professionals
Requirements
- 3-6 years of experience related to Cold Email Marketing, Lead Generation, etc.
- B2B experience is highly preferred
- Strong and deep understanding of email marketing best practices, segmentation, email authentication, deliverability processes, and analytics (instantly.ai experience preferred)
- Experience in owning 100,000+ subscriber databases
- Experience with multiple ESPs, including MailWizz, Sendinblue, Sendingrid, etc.
- Strong experience in working with A/B testing methodologies
- Hands-on experience with HTML, CSS, and content management systems
- Experience in managing seasonal marketing calendars and deep experience implementing CRM systems across segmentation, workflows, lists, and automation
