Allego

SEO Marketing

• Produce a steady volume of high-quality, search-optimized content (blog posts, guides, landing pages, thought leadership)
• Create high-quality, persona-driven content balancing readability for humans with optimization for SEO, GEO, AEO
• Perform keyword research and gap analysis using tools like Moz, SEMrush, Ahrefs, and Google Search Console
• Optimize content for Google, ChatGPT, and other AI-driven search engines, staying current with algorithms and best practices
• Collaborate with product marketing, demand gen, and design teams to align content with campaigns and buyer journeys
• Track, analyze, and report on content performance and make data-driven recommendations for improvement
• Report to the Director of Web Strategy and Development

Content Writer – SEO, AI Search