Principal Product Manager, Identity and Security
LastPass
Cyber Security
Job Level
Senior
Tech Stack
CloudCyber Security
About the role
- Programmatically help build and scale AlgoSec’s channel marketing program, including To-Partner and Through-Partner marketing initiatives.
- Develop and execute partner marketing programs to drive demand and revenue growth through our partner ecosystem.
- Collaborate closely with internal stakeholders, including the sales, channel, and marketing teams, to align partner marketing initiatives with overall business goals.
- Plan, execute, and manage joint marketing activities with key partners, including co-branded campaigns, webinars, events, and lead generation programs.
- Manage the partner marketing calendar, ensuring timely execution of marketing activities and tracking performance metrics.
- Effectively manage all aspects of partner event execution (purchase request, campaign set-up, work with designers on graphics, digital team on promotions, shipping material, list clean-up, post-event follow-up, ROI tracking).
- Track and analyze ROI of partner marketing activities, including lead generation, pipeline contribution, and partner-sourced revenue.
- Establish a consistent partner engagement cadence, including webinars, newsletters, training sessions, and communications.
- Maintain and continually improve the partner portal with updated content, collateral, and tools.
- Collaborate with partners on co-branded assets such as case studies, solution briefs, and sales enablement materials.
- Support partner enablement by promoting training and resources to help partners effectively market and sell AlgoSec's solutions.
- Conduct weekly partner marketing calls and send post-call actions to the internal channel stakeholders.
- Report to Director of Global Field and Channel Marketing.
- Location: East Coast US (Home Office); Direct employment.
Requirements
- Track record of success in the development and execution of partner marketing campaigns and programs.
- 5+ years of experience in channel/partner in a B2B technology environment.
- Strong understanding of enterprise IT channels, alliances, and partner ecosystems (experience in cybersecurity or networking a plus).
- Skilled in planning and executing multi-touch marketing programs including digital, events, and partner communications.
- Experience with partner portals and marketing automation systems (Salesforce, Marketo, or equivalents).
- Demonstrated ability to measure and report ROI for partner marketing programs.
- Excellent verbal, written, and presentation skills with the ability to influence across internal teams and with external partners.
- Strong project management skills with a track record of organizing complex initiatives and delivering on deadlines.
- Experience managing partner advisory boards or steering committees (advantage).
- Familiarity with MDF (Marketing Development Funds) planning, execution, and reporting (advantage).
- Strong background in partner communications, including newsletters and digital engagement (advantage).
- Experience with partner automation tools (e.g., Impartner, Zift) (advantage).
- Established relationships within the cybersecurity partner ecosystem (advantage).
- Ability to thrive in a fast-paced, global environment and balance strategic initiatives with tactical execution.
