AlgoSec

Marketing

• Programmatically help build and scale AlgoSec’s channel marketing program, including To-Partner and Through-Partner marketing initiatives.
• Develop and execute partner marketing programs to drive demand and revenue growth through our partner ecosystem.
• Collaborate closely with internal stakeholders, including the sales, channel, and marketing teams, to align partner marketing initiatives with overall business goals.
• Plan, execute, and manage joint marketing activities with key partners, including co-branded campaigns, webinars, events, and lead generation programs.
• Manage the partner marketing calendar, ensuring timely execution of marketing activities and tracking performance metrics.
• Effectively manage all aspects of partner event execution (purchase request, campaign set-up, work with designers on graphics, digital team on promotions, shipping material, list clean-up, post-event follow-up, ROI tracking).
• Track and analyze ROI of partner marketing activities, including lead generation, pipeline contribution, and partner-sourced revenue.
• Establish a consistent partner engagement cadence, including webinars, newsletters, training sessions, and communications.
• Maintain and continually improve the partner portal with updated content, collateral, and tools.
• Collaborate with partners on co-branded assets such as case studies, solution briefs, and sales enablement materials.
• Support partner enablement by promoting training and resources to help partners effectively market and sell AlgoSec's solutions.
• Conduct weekly partner marketing calls and send post-call actions to the internal channel stakeholders.
• Report to Director of Global Field and Channel Marketing.
• Location: East Coast US (Home Office); Direct employment.

Channel Marketing Leader

Customer Success Manager

• Manage a large volume of customers in the scaled segment, driving engagement through a one-to-many approach.
• Segment customers based on product usage, adoption stage, and other metrics to design targeted engagement strategies.
• Coordinate and execute digital-first programs (emails, webinars, playbooks, office hours, communities) to accelerate time-to-value and improve adoption.
• Monitor customer health and define critical triggers (e.g., low usage, poor NPS) to identify accounts requiring intervention.
• Partner with internal teams (CSMs, Support, Product, Marketing, Sales) to route customers to the right resources and ensure timely follow-up.
• Track and report on the effectiveness of scaled engagement (open rates, webinar attendance, adoption trends, retention metrics).
• Contribute to the ongoing improvement of the Scaled Program by testing new initiatives, automating repeatable processes, and optimizing outreach.

Customer Success Associate

Program Manager

• Lead customer workshops to achieve project goals by working cross functionally to develop holistic solutions and define best practices using AlgoSec technologies.
• Accelerating solution adoption, ensuring retention and customer satisfaction as well as building the efficiency of the team.
• Accountable for all customers' needs throughout the entire engagement life cycle, including all deployment and Production stages.
• Ensuring customer satisfaction.
• Assist them in gaining more business value by moving them to production.
• Manage all aspects of multiple related projects to ensure the overall program is aligned to and directly supports the achievement of strategic objectives.
• Deliver appropriate and effective executive level communication.
• Lead and direct interaction between the customer, partners, and the internal project team to ensure appropriate relationships exist to produce positive project outcomes.
• Engage and manage sub-contractors, including following current Terms and Conditions
• Advocate customer needs/issues cross AlgoSec’s departments.
• Establish a trusted/strategic advisor relationship with the customer and drive continued value of our products and services.
• Ensure that all projects are delivered on-time, within scope and within budget.
• Assist Account Managers in pre-sale stage and comfortable developing SoW (Statement of Work) & Jump Start Packages.

Manager

• Develop and lead our strategic channel program for a defined geographic territory in US and Canada.
• Responsible for partner-initiated deal registrations, sales and revenue (ARR) growth and KPI attainment for a defined set of “Champion Partners” in US and Canada.
• Serve as the main point of contact for Champion Partners to educate and certify their sales teams and solution architects, emphasizing AlgoSec’s secure application connectivity and Horizon/ACE platforms.
• Partner with Regional VP of Sales to develop strategy for sales rep mapping and opportunity mapping to drive partner-initiated pipeline.
• Conduct regular pipeline management, portfolio planning, sales coaching, forecasting and QBRs.
• Identify and develop Channels eligible for Channels Plus Professional Services program.
• Set and manage joint engagement, marketing programs, MDF investment and opportunity development.
• Drive collaboration with stakeholders (marketing, project management, product team) to ensure alignment and execution of strategic objectives.
• Develop a deep understanding of partners’ strategy and represent AlgoSec’s strategy to cultivate partnerships and foster growth.
• Attend industry events and trade shows; develop and secure corporate partnerships through in-person meetings.
• Execute weekly activity including cold calling, appointments and demonstrations to drive partner-initiated opportunities.
• Work closely with sales department to improve channel efficiency and effectiveness.
• Up to 50% travel expected.

Channel Marketing Leader

Customer Success Associate

Program Manager

Channel Manager