Director of Content and Campaigns
Swoop
Lead Digital Marketing and Paid Media Specialist – Clinical Research
Alcanza Clinical Research
full-time
Posted on:
Origin: • 🇺🇸 United States • Florida
Visit company websiteJob Level
Senior
About the role
- Develop, implement, and optimize comprehensive paid media strategies across Google Ads, Meta, LinkedIn, TikTok, Twitter, and programmatic channels.
- Oversee end-to-end execution of digital advertising campaigns: budgets, audience targeting, creative testing, bidding strategies, and ongoing performance optimization.
- Monitor, analyze, and report on campaign performance using analytics tools; translate data into actionable insights and regular reports for stakeholders.
- Lead and mentor a team of performance marketing specialists; collaborate with creative, content, product, and data teams; may manage hiring, training, timecards, and employee counseling.
- Manage substantial media budgets across multiple channels and identify opportunities to scale successful campaigns.
- Stay ahead of digital marketing trends, test new ad formats and targeting tactics, and champion a culture of experimentation.
- Serve as main point of contact for paid media initiatives; communicate progress and recommendations to senior management and cross-departmental teams.
- Ensure campaigns adhere to legal, industry, and brand guidelines; manage risk related to ad placement, privacy, and platform policies.
- Participate in and lead meetings; liaise with clients and stakeholders; maintain a positive, results-oriented work environment.
- Perform other duties as requested or assigned.
Requirements
- A Bachelor’s degree in Marketing, Business, or related field and 5+ years of related experience in digital marketing with a strong focus on paid media and performance marketing, OR an equivalent combination of education and experience is required.
- Proven expertise in managing large-scale campaigns across Google Ads, Meta platforms, LinkedIn, TikTok, and programmatic channels.
- Advanced proficiency with advertising and analytics tools: Google Ads, Meta Business Suite, Google Analytics, Data Studio, SEMrush, Ahrefs, or similar platforms.
- Demonstrated experience with strategy development, campaign setup, optimization, and analytics.
- People and vendor management experience; may include direct people management responsibilities.
- Experience in Clinical Research or Healthcare industry.
- Master’s degree and/or bi-lingual (English / Spanish) proficiency is a plus.
- Proficiency with computer applications such as Microsoft applications, email, electronic health records, web applications, and ability to type proficiently (40+ wpm).
- Performing basic clinical procedures such as blood pressure, vitals, EKGs, phlebotomy, etc.
- Strong organizational skills, attention to detail, well-developed written and verbal communication, interpersonal and listening skills.
- Ability to work independently and handle multiple tasks, adapt to workload changes, and maintain confidentiality in compliance with HIPAA.
