Director of RevOps
Orbital Witness
Manager, Partner Marketing – Content Creator Program
Airwallex
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $140,000 - $180,000 per year
Job Level
Mid-LevelSenior
About the role
- Execute the global YouTube content creator partnership strategy, focusing on content that drives brand awareness, consideration, engagement, and growth.
- Identify, recruit, engage, and negotiate with YouTube creators whose content resonates with Airwallex's target audience.
- Design and execute content creation initiatives, including sponsored content, authentic product reviews, and educational video collaborations.
- Nurture existing creator partnerships, providing strategic support and resources to ensure successful promotion of Airwallex's products and services.
- Manage the day-to-day operations of the creator program, including creator onboarding, contract negotiation, performance and cost tracking.
- Continuously optimize the creator partnership approach based on performance insights, user feedback, and evolving content trends.
- Analyze and report on program performance, leveraging data to inform strategic decisions.
- Conduct Airwallex's product content mapping and manage the creator content category mix to ensure alignment with marketing goals.
- Work with cross-functional teams including Brand & Content, Product Marketing, regional marketing, and commercial teams to ensure partner and creator-driven content aligns with product messaging and is locally relevant.
Requirements
- 5 years of experience in program management, content creator, or influencer marketing, ideally in the B2B, fintech, or SaaS sectors.
- Proven success in negotiating and managing content creator or influencer partnerships at scale.
- Deep knowledge of influencer/content creator ecosystems, YouTube platform analytics, and content trends.
- Strong analytical skills with proficiency in digital marketing tools (Impact, Google Analytics, YouTube Analytics), data interpretation, and optimization.
- Experience working in fast-paced, dynamic, and cross-functional global environments.
- Excellent written and verbal communication and the ability to build strong relationships across cultural and organizational boundaries.
- A strong AI Mindset and a high degree of curiosity.
- Attitude and spirit to build something from zero to one.
- Bachelor's degree.
- Must be legally authorized to work in the United States for any employer (application asks).
- Will you now or in the future require sponsorship for employment visa status or work authorization? (application asks)
- Can meet hybrid work requirement: in-office attendance in San Francisco 3 days per week (Mondays, Wednesdays and Thursdays).
