Senior Product Marketing Manager

Luma AI

full-time

Posted on: 8/28/2025

Origin: • 🇺🇸 United States • California

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💰 $185,000 - $250,000 per year

Senior

About the role

At Luma, we’re building multimodal AI to expand human imagination and capabilities.
Dream Machine is just the beginning — an intelligent creative partner for visual generative AI.
First Senior Product Marketing Manager to lead product positioning, launches, and adoption.
Craft narratives, value propositions, and messaging frameworks that resonate with creators, technical users, and executives.
Own go-to-market strategy for new features and models; run campaigns and launches end-to-end with product and growth.
Build sales tools, pitch decks, one-pagers, and case studies to enable teams.
Conduct customer interviews, competitive analysis, and market research to influence roadmap and positioning.
Write blogs, produce tutorials, and ship marketing content that simplifies complex AI.
Track launch and campaign performance; analyze adoption metrics and optimize messaging and tactics.

5–8 years in product marketing, product management, or a related role, ideally in B2B SaaS or creative/AI tech
Proven success leading end-to-end product launches and go-to-market campaigns
Strong storytelling skills — able to turn complex technical details into customer-centric narratives
Analytical and data-driven mindset, tying insights to strategy and measurable outcomes
Skilled at cross-functional collaboration and influencing without authority
Comfortable thriving in a fast-moving, creative, and high-ownership environment
Experience in AI/ML or generative AI products (preferred)
Background in design-forward SaaS or creative tools (preferred)
High-growth or scale-up experience where you built frameworks while delivering results (preferred)
Technical literacy (machine learning concepts, data workflows) (preferred)
MBA or technical degree (e.g., Computer Science, Engineering) (preferred)