AGIA Affinity

Loyalty Marketing Manager

AGIA Affinity

full-time

Posted on:

Location Type: Remote

Location: Remote • Arizona • 🇺🇸 United States

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Salary

💰 $100,000 - $135,000 per year

Job Level

SeniorLead

About the role

  • Lead design, development, and implementation of innovative loyalty constructs and strategies across product suite.
  • Create and execute multi-channel strategic marketing campaigns with Marketing Leaders, Product Management, and direct report(s).
  • Drive execution of approved strategy, managing program planning, budgeting, and delivery.
  • Collaborate with Sales, Service leadership, and Product Management to assess and optimize consumer communications.
  • Coordinate with external agencies and vendors to support loyalty marketing initiatives.
  • Manage revenue forecasts including annual establishment and monthly reforecasting based on performance actuals.
  • Analyze performance of existing loyalty programs to identify growth, optimization, and innovation opportunities.
  • Implement metrics and tracking with Database Marketing team to monitor results and model impact.
  • Identify A/B testing opportunities and design experiments to optimize campaign components.
  • Develop and present data-backed recommendations and clear presentations to senior leadership.
  • Coach and develop direct report(s) to achieve business results and adapt to evolving strategies.

Requirements

  • Bachelor’s degree in Marketing or related field.
  • Minimum 8 years work experience in multi-channel marketing or related function.
  • Minimum 5 years work experience managing consumer loyalty programs.
  • Prior supervisory experience and/or leadership training.
  • Minimum 3 years experience working with revenue and budget forecasts, reporting performance against goals.
  • Minimum 3 years experience leading hypothesis-driven A/B tests, experiment design and statistically significant testing methodologies.
  • Advanced knowledge of the customer lifecycle and multi-channel marketing.
  • Knowledge of reporting tools such as PowerBi, Google Analytics, etc.
  • Familiarity with loyalty platforms, CDPs, campaign automation, or CRM tools.
  • Intermediate proficiency in MS Office.
  • Strong written and verbal communication skills.
  • Ability to work independently and with ambiguity on multiple projects simultaneously.
  • Strong leadership competencies and presentation skills.
  • Willingness to travel domestically ~5%.
Benefits
  • AGIA offers health benefits including medical, dental, and vision.
  • 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income.
  • Prefunded optional FSA.
  • 100% covered Life Insurance.
  • Accidental Death and Dismemberment Insurance.
  • Short Term/Long Term Disability.
  • $250 Wellness Benefit.
  • Medical plan in-network coverage for mental health, reproduction, chiropractic, and massage therapy.
  • 10 days of vacation your first year, increasing annually.
  • 13 paid and closed holidays each year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
multi-channel marketingconsumer loyalty programsrevenue forecastingbudget managementA/B testingexperiment designstatistical testing methodologiescustomer lifecycle managementdata analysiscampaign optimization
Soft skills
leadershipcommunicationcoachingpresentation skillsindependenceadaptabilityproject managementcollaborationstrategic thinkingproblem-solving
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