Marketing

• Lead design, development, and implementation of innovative loyalty constructs and strategies across product suite.
• Create and execute multi-channel strategic marketing campaigns with Marketing Leaders, Product Management, and direct report(s).
• Drive execution of approved strategy, managing program planning, budgeting, and delivery.
• Collaborate with Sales, Service leadership, and Product Management to assess and optimize consumer communications.
• Coordinate with external agencies and vendors to support loyalty marketing initiatives.
• Manage revenue forecasts including annual establishment and monthly reforecasting based on performance actuals.
• Analyze performance of existing loyalty programs to identify growth, optimization, and innovation opportunities.
• Implement metrics and tracking with Database Marketing team to monitor results and model impact.
• Identify A/B testing opportunities and design experiments to optimize campaign components.
• Develop and present data-backed recommendations and clear presentations to senior leadership.
• Coach and develop direct report(s) to achieve business results and adapt to evolving strategies.

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