African Safari Group

Sales

• Lead and develop a team of Sales Managers.
• Drive consistent performance across multiple sales teams.
• Build a culture of accountability, coaching and continuous improvement.
• Standardise leadership practices and sales execution.
• Analyse performance trends and implement strategic interventions.
• Use data and KPIs to drive decision-making.
• Identify underperformance early and implement improvement plans.
• Make objective commercial and people decisions.
• Partner closely with the CEO on business strategy and sales growth.
• Build an environment where high performance becomes the standard.

Head of Sales

Chief Marketing Officer

• Develop and execute the overall marketing strategy.
• Lead and mentor the marketing team.
• Manage the ASG brand across all marketing channels.
• Drive digital marketing, including SEO, paid media, email marketing, and social media.
• Oversee content creation and campaign management.
• Work closely with Sales to generate high-quality leads and improve conversion.
• Monitor marketing performance, budgets, and ROI.
• Analyse market trends and identify new growth opportunities.
• Manage relationships with agencies, partners, and suppliers.

Head of Marketing

Architect

• About African Safari GroupAfrican Safari Group (ASG) is a leading luxury safari operator specialising in tailor-made travel experiences across Southern Africa, East Africa, and South Africa. As we continue to scale, technology plays a critical role in enabling operational excellence, exceptional customer experiences, and sustainable business growth.
• We are seeking an experienced **Business Technology Architect** to bridge the gap between business strategy and technology execution. This role will be responsible for designing and implementing technology solutions that improve business processes, integrate systems, and support the company's long-term digital transformation.
• The RoleAs the Business Technology Architect, you will work closely with executive leadership and department heads to understand business challenges, identify opportunities for improvement, and develop scalable technology solutions that align with the company's strategic objectives.
• You will serve as the link between business stakeholders and technical teams, ensuring that technology investments deliver measurable business value.
• Key Responsibilities
• - Develop and maintain the company's technology architecture roadmap.
• - Analyse business processes and identify opportunities for automation and optimisation.
• - Design scalable technology solutions that support business growth.
• - Evaluate existing systems and recommend improvements or replacements where necessary.
• - Lead systems integration initiatives across CRM, finance, marketing, operations, and other business platforms.
• - Work closely with software developers, vendors, and third-party technology partners.
• - Ensure data flows efficiently between business systems through APIs and integrations.
• - Collaborate with stakeholders to gather business requirements and translate them into technical solutions.
• - Provide technical leadership during digital transformation projects.
• - Develop architecture documentation, process maps, and technical standards.
• - Identify emerging technologies that could improve operational efficiency.
• - Support technology governance, security, scalability, and best practices.
• - Assist with vendor evaluations and technology selection.
• - Ensure solutions are aligned with business objectives, budgets, and timelines.

Business Technology Architect

Consultant

• Design and sell bespoke luxury safari itineraries across East Africa (Kenya, Tanzania, Rwanda, Uganda, and surrounding regions)
• Engage directly with high-net-worth clients to understand their preferences, expectations, and travel motivations
• Manage the full client journey from initial enquiry through to booking confirmation and travel completion
• Coordinate closely with lodges, camps, and local partners to ensure flawless execution of itineraries
• Build and maintain strong, trust-based client relationships through exceptional communication and service delivery
• Stay up to date with East African destinations, new lodge openings, seasonal travel trends, and regulatory requirements
• Achieve and exceed individual sales targets while contributing to overall team performance
• Ensure accuracy and professionalism in all itineraries, communications, and CRM updates

Luxury Travel Consultant

• Convert qualified enquiries into confirmed luxury safari bookings focused on South Africa
• Design tailor-made itineraries including safari lodges, city stays, coastal extensions, and curated experiences
• Manage the full client journey from initial consultation through to post-travel follow-up
• Provide expert advice on South African safari destinations, lodges, and travel logistics
• Liaise with lodges, hotels, and suppliers to ensure seamless travel arrangements
• Manage multiple client itineraries simultaneously with exceptional attention to detail
• Build strong client relationships to encourage repeat business and referrals
• Maintain accurate CRM records, quotes, and booking documentation
• Deliver exceptional service aligned with a high-end luxury travel standard
• Stay up to date with South African travel trends, product updates, and industry changes

Head of Sales

Head of Marketing

Business Technology Architect

Luxury Travel Consultant

Luxury Safari Travel Consultant – South Africa Specialist