Head of Marketing

African Safari Group

Head of Marketing responsible for developing the marketing strategy for a luxury safari operator. Driving brand growth through innovative and data-driven marketing strategies with a dynamic team.

Posted 7/22/2026full-timeRemote • 🇿🇦 South AfricaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, with a strong focus on digital marketing, lead generation, and campaign management. Proven ability to lead teams, manage budgets, and analyze market trends to drive brand growth and performance.

Highest-signal resume keywords

Digital MarketingLead GenerationCampaign ManagementMarketing Strategy DevelopmentLeadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyDigital MarketingSEOPaid MediaEmail MarketingSocial MediaContent CreationBudget ManagementMarket AnalysisPerformance Measurement

Soft Skills

LeadershipCommunicationStakeholder Management

Tools & Technologies

Google AnalyticsGoogle AdsMeta Ads ManagerCRM PlatformsMarketing Automation Platforms

Industry Keywords

Luxury TravelTourismHospitality

About the role

Key responsibilities & impact

Develop and execute the overall marketing strategy.
Lead and mentor the marketing team.
Manage the ASG brand across all marketing channels.
Drive digital marketing, including SEO, paid media, email marketing, and social media.
Oversee content creation and campaign management.
Work closely with Sales to generate high-quality leads and improve conversion.
Monitor marketing performance, budgets, and ROI.
Analyse market trends and identify new growth opportunities.
Manage relationships with agencies, partners, and suppliers.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of marketing experience, including at least 3 years in a leadership role.
Proven experience developing and executing successful marketing strategies.
Strong knowledge of digital marketing, branding, lead generation, and campaign management.
Experience managing budgets and measuring marketing performance.
Strong leadership, communication, and stakeholder management skills.
Experience in luxury travel, tourism, hospitality, or a related industry (preferred).
Knowledge of CRM and marketing automation platforms (preferred).
Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO (preferred).

Benefits

Comp & perks

Why Join African Safari Group?This is an exciting opportunity to lead the marketing strategy of a growing luxury travel company. You'll have the chance to shape our brand, drive measurable business growth, and work alongside passionate teams dedicated to creating exceptional safari experiences