Advancial Federal Credit Union

Communications

• Serve as a primary marketing partner to internal departments, ensuring their communication needs are understood, prioritized, and delivered with excellence.
• Coordinate cross‑functional marketing resources to support strategic initiatives and ensure projects are executed efficiently and on schedule.
• Monitor, measure, and report performance outcomes to the Marketing Communications Director and contribute to monthly progress reporting.
• Develop and manage communication materials across email, print, digital, social media, and member‑facing channels to ensure clarity, consistency, and brand alignment.
• Oversee social media strategy and execution, including content planning, engagement monitoring, follower growth, and routing member inquiries to appropriate teams.
• Maintain and enhance Marketing’s intranet presence, providing timely updates and internal communications that support employee awareness and engagement.
• Support corporate events and sponsorships, including planning, logistics, and materials for the annual meeting and other key initiatives.
• Manage the on‑hold messaging program, coordinating updates with internal stakeholders and external vendors.
• Collaborate with Creative Services to produce high‑quality videos, digital signage, and other branded communication assets.
• Maintain comprehensive knowledge of credit union products, services, and regulatory requirements to ensure accurate and compliant messaging.
• Partner with Compliance and legal teams to develop and review disclosures and ensure adherence to all applicable regulations.
• Lead assigned marketing projects, managing timelines, resources, communication, and deliverables from concept through completion.
• Research emerging marketing trends and technologies and recommend opportunities that support organizational goals and member engagement.
• Contribute to integrated marketing campaigns across digital, print, and in‑branch channels.
• Assist in the development of marketing collateral, coordinating with internal subject matter experts to ensure accuracy and alignment.

Marketing Communications Specialist

Recruitment

• Lead full-cycle recruiting for all roles across Advancial, from sourcing to offer
• Collaborate with hiring managers to deeply understand team needs and co-create hiring strategies
• Source creatively and proactively—think beyond job boards to build authentic connections
• Champion a candidate experience that’s warm, transparent, and memorable
• Screen, interview, and assess candidates for cultural and skill fit
• Manage candidate pipelines and ensure a seamless, high-touch experience throughout the hiring process
• Spot opportunities to improve recruiting workflows and propose projects that boost efficiency, effectiveness, and impact
• Drive initiatives that elevate our employer brand and reflect our values in the markets where we are located
• Use data to uncover insights, optimize performance, track progress, tell compelling stories about our hiring journey
• Mentor junior team members and contribute to a culture of learning and growth
• Cultivate a positive, respectful, and collaborative culture across the organization—fostering strong relationships among staff, departments, branches, and external partners. Champions a caring and inclusive environment for both employees and members, aligned with the Credit Union’s mission and values.

Marketing Communications Specialist

Senior Talent Acquisition Strategist