Director, Client Experience
GeneDx
Head of Sales and Marketing
Adrianne's Housekeeping, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • Washington
Visit company websiteSalary
💰 $75,000 - $85,000 per year
Job Level
Lead
About the role
- Build and lead the company’s first dedicated Sales & Marketing function and design the revenue playbook.
- Run and optimize digital marketing campaigns (Google Ads, landing pages, keyword testing, tracking, reporting) with a focus on ROI.
- Develop and manage a full-funnel marketing strategy, including social media, SEO, referrals, partnerships, and local campaigns.
- Track spend and prove ROI through metrics like CPL, CPA, LTV, and conversion rates; build reporting dashboards.
- Manage and coach sales staff to improve scripts, follow-up, and closing ratios; own pipeline reporting in Pipedrive.
- Test, measure, and scale new acquisition channels while minimizing cost per acquisition.
- Build and manage a lean, flexible system for contractors/agencies while keeping accountability in-house.
- Act as the voice of revenue companywide, ensuring marketing and sales insights inform leadership decisions.
- Hire, train, and manage a team of sales and marketing professionals as the department grows.
- Be available during 8AM–5PM Pacific Time and occasionally travel to corporate offices in Redmond, WA.
Requirements
- 5+ years of experience in marketing, growth, or sales leadership roles with direct revenue accountability.
- At least 2 years managing a team or leading sales and marketing functions in a remote environment.
- Hands-on experience with Google Ads and digital campaign optimization.
- Proven track record managing ad spend, sales pipelines, conversion metrics, and reporting.
- Strong communication and conflict-resolution skills.
- Highly organized and detail-oriented, with strong follow-through.
- Authorized to work in the United States.
- Bachelor’s degree preferred but not required.
