Adrianne's Housekeeping, Inc.

Sales

• Build and lead the company’s first dedicated Sales & Marketing function and design the revenue playbook.
• Run and optimize digital marketing campaigns (Google Ads, landing pages, keyword testing, tracking, reporting) with a focus on ROI.
• Develop and manage a full-funnel marketing strategy, including social media, SEO, referrals, partnerships, and local campaigns.
• Track spend and prove ROI through metrics like CPL, CPA, LTV, and conversion rates; build reporting dashboards.
• Manage and coach sales staff to improve scripts, follow-up, and closing ratios; own pipeline reporting in Pipedrive.
• Test, measure, and scale new acquisition channels while minimizing cost per acquisition.
• Build and manage a lean, flexible system for contractors/agencies while keeping accountability in-house.
• Act as the voice of revenue companywide, ensuring marketing and sales insights inform leadership decisions.
• Hire, train, and manage a team of sales and marketing professionals as the department grows.
• Be available during 8AM–5PM Pacific Time and occasionally travel to corporate offices in Redmond, WA.

Head of Sales and Marketing