Adoreal

Social Media Manager

• Execute a cohesive content strategy across Instagram, Facebook, and TikTok that aligns with each practice's brand voice, campaign goals, and audience insights
• Support and develop the content calendar end-to-end — planning, briefing, writing, scheduling, and optimizing across channels
• Help conceive and produce engaging short-form video content and copy for TikTok and Instagram Reels, including ideation, scripting, and coordination with creative teams
• Plan and execute email marketing campaigns — from segmentation and copywriting to A/B testing and performance analysis
• Monitor channel performance using platform analytics and email KPIs; translate data into actionable insights and continuous improvements
• Stay ahead of platform algorithm changes, content trends, and best practices across social and email
• Partner with cross-functional teams to ensure content supports broader marketing and product initiatives

Content Strategist – Social Media, Email Marketing

Manager

• Own and execute the organization’s security strategy, including incident response, vulnerability management, and threat detection
• Lead HIPAA compliance initiatives by conducting risk assessments and implementing required security controls
• Develop and maintain security policies, procedures, and documentation, including the Security Incident Response Plan
• Conduct breach risk assessments and manage notification procedures in compliance with HIPAA requirements
• Maintain the Security Incident Register and ensure proper documentation of all security events
• Oversee IT infrastructure including MDM, identity management, endpoint protection, and network security
• Manage the transition from BYOD to company-owned devices, implementing secure device lifecycle management
• Implement and manage SSO, MFA, and privileged access management across the organization
• Ensure business continuity through disaster recovery planning and regular testing
• Develop and enforce contractor security policies and vendor security assessment frameworks
• Manage vendor relationships for security tools, MDM platforms, and IT services
• Conduct Business Associate Agreement reviews and ensure vendor HIPAA compliance
• Hire, mentor, and manage the IT Systems Administrator and IT Security Administrator
• Report on security posture, incidents, and compliance status to executive leadership and the board
• Lead security awareness training programs for all employees
• Coordinate with engineering leadership on secure development practices and DevSecOps integration

Senior Manager, IT

SEO Marketing

• Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts
• Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search
• Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market
• Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts
• Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments
• Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms
• Write descriptive and directive LLM prompts for various projects within the marketing organization
• Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive

Senior Copy Editor, SEO

• Develop, champion, and execute a technical SEO roadmap aligned with client and company goals.
• Conduct comprehensive technical audits on client websites—identifying issues impacting crawlability, indexability, rendering, performance, site architecture, structured data, and more.
• Prioritize and implement high-impact recommendations with measurable KPIs tied to organic performance and conversion outcomes.
• Partner effectively with SEO strategists, developers, designers, and project managers to ensure technical SEO recommendations are built into workflows and deliverables.
• Translate complex technical concepts into digestible insights for both technical and non-technical stakeholders (client and internal).
• Oversee implementation of technical fixes, structured data (schema.org), optimization of crawl budget, internal linking architecture, XML sitemaps, canonical strategy, and redirect mapping.
• Monitor site performance using tools like Google Search Console, GA4, Screaming Frog, Botify/Ahrefs/Semrush, Core Web Vitals, and performance reporting dashboards.
• Identify opportunities for automation (scripts, workflows, recurring audits) to drive efficiency and consistency across client accounts.
• Stay current on search engine algorithm updates, indexing/rendering behavior changes, and industry-leading best practices.
• Present technical SEO performance and opportunities to clients with clarity, actionable insights, and impact analysis.
• Serve as a trusted SEO advisor to drive long-term strategic value for client portfolios.

Technical SEO Specialist

Data Engineer

• Collect, analyze, and interpret large datasets to drive strategic decisions across the organization.
• Build dashboards and reports using BI tools to track performance and identify trends.
• Partner with cross-functional teams (product, sales, support, executives) to deliver data-driven insights that inform decision-making.
• Collaborate directly with customers to understand data requirements and provide tailored analytical support.
• Develop and optimize SQL queries to extract, transform, and analyze data from multiple sources.
• Support the data infrastructure by working with Snowflake, Redshift, MySQL, MSSQL, and PostgreSQL environments.
• Translate business needs into analytical solutions and present findings in a clear, compelling manner.

Engineering Manager

• Lead, mentor, and grow a globally distributed engineering team
• Act as a hands-on software architect, defining system design and long-term technical strategy
• Partner closely with Product, Design, and Operations teams
• Own architectural decisions for scalability, security, and performance
• Oversee delivery of complex systems and integrations
• Establish engineering best practices, CI/CD standards, and quality metrics
• Drive operational excellence and continuous improvement

Senior Engineering Manager

Frontend Engineer

• Define web development roadmap aligned with business objectives
• Evaluate new tools, platforms, and technologies
• Identify automation opportunities to improve efficiency
• Develop and maintain web standards and best practices
• Build and maintain Webflow sites with pixel-perfect precision
• Execute complex website migrations with minimal downtime
• Create and deploy automations to streamline workflows
• Ensure site performance, SEO optimization, and accessibility standards
• Troubleshoot technical issues and implement solutions
• Delegate and assign tasks to junior developers based on skill level
• Provide code reviews, feedback, and mentorship
• Conduct regular 1:1s and team meetings across time zones
• Foster a collaborative, learning-oriented team culture
• Remove blockers and provide technical guidance
• Manage multiple concurrent projects from kickoff to launch
• Create detailed project plans with timelines and milestones
• Coordinate with cross-functional teams (design, marketing, product)
• Track progress, identify risks, and adjust priorities as needed
• Communicate status updates to leadership and stakeholders
• Optimize and enforce QA processes
• Review all work before deployment
• Monitor site performance and user experience metrics

Senior Web Developer – Figma, Webflow Expertise

Art Director

• As Adoreal's first Art Director, you'll act as the visual architect for each of our practice's brands.
• Develop and pitch breakthrough creative concepts and visual directions for eye-catching, high-performing content and campaigns.
• Work hand-in-hand with team leads and strategists to define visual strategies for each practice, with a heavy focus on social media content.
• Partner with designers to create mood boards & style guides aligned with each practice's personality & objectives.
• Develop storyboards to guide content collection.
• Art direct photo and video shoots, managing creative talent to ensure content meets our high creative bar and quality standards.
• Work with the broader team to understand performance data and audience insights to steer smart creative choices.
• Lead and mentor a team of videographers, editors, designers, photographers, and other creatives, providing guidance, timely and clear feedback, and developing skillsets.
• Set the tone for, guide, review, and approve all creative assets at all stages—particularly for social media—ensuring all content is on-brand, high-impact, and meets our standards for quality.
• Stay ahead of the curve on trends across platforms (web, Meta, TikTok, YouTube), new formats, and design techniques.
• Encourage process optimization and automation within the design team.
• Work with cross-functional teams to develop, refine, and automate creative systems, templates, and workflows that allow us to scale quality at high velocity.

Data Analyst

• Lead, mentor, and grow a distributed analytics team across multiple time zones.
• Establish priorities, set goals, and manage performance to foster a high-performing analytics organization.
• Develop and implement analytics standards, best practices, and processes to ensure quality and consistency.
• Partner with cross-functional teams.
• Drive deep analysis to surface trends, opportunities, anomalies, and actionable insights.
• Present data-driven recommendations to senior leadership and influence strategic decision-making.
• Oversee and guide the development of dashboards, automated reports, and analytics tools using BI platforms (e.g., Tableau, Looker, Power BI).
• Ensure robust data pipelines, reliable metrics, and scalable reporting solutions in collaboration with data engineering.
• Prioritize analytics projects, balance roadmap demands, and ensure timely delivery.
• Champion analytical excellence, including experiment design, KPI definition, and model validation.