Geo/SEO Strategist
Ollie
Senior Product Manager, Acquisition
Adobe
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York, Washington
Visit company websiteSalary
💰 $122,200 - $234,200 per year
Job Level
Senior
About the role
- Define and drive the end-to-end SEO strategy for organic growth across web and mobile and set the future strategy for Generative Engine Optimization
- Collaborate with engineering and design teams to incorporate technical SEO guidelines (crawlability, indexation, structured data, site speed, mobile optimization)
- Leverage data to prioritize product features, inform roadmap decisions, and quantify the impact of organic acquisition initiatives
- Show empathy to customers, analyze data, identify needs, define roadmap, set goals, build, learn, iterate
- Communicate and evangelize exceptionally, persuading and influencing others from the executive level to peers
- Instruct teams on SEO and GEO trends and promote guidelines throughout the organization
- Partner with analytics and data science to refine search models and improve SERP visibility
Requirements
- 5+ years of experience in SEO strategy, ideally in a product management capacity at a large content, marketplace, or e-commerce site
- Strong technical knowledge of SEO fundamentals (site architecture, structured data, Core Web Vitals, crawling/indexation)
- Consistent track record of collaboration, experience shipping numerous high-value features for consumer web or mobile apps
- Outstanding written and verbal communication
- Natural inclinations: long-term planning and accomplishing short-term goals, a focus on data, critical thinking, and a systemic approach
- Ability to collaborate with engineering, design, analytics, and data science teams
- Experience prioritizing product features, informing roadmap decisions, and quantifying impact of organic acquisition initiatives
