Director of SEO
Hostaway
Content and Community Manager
UniUni
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and execute organic content strategy across blog and social channels
- Create overarching social media strategy that ladders up to overall marketing strategy
- Develop and manage social media strategy tied to product launches, events, and ongoing community building
- Write thought leadership content and SEO-optimized blog articles
- Craft social media posts for LinkedIn, Instagram and other channels
- Support and create video content for social channels
- Manage and grow online communities, responding to engagement and fostering conversations
- Manage review sites and online comments, and create processes to handle reviews and inquiries
- Partner with Product, Growth, Design and other cross-functional teams for cohesive storytelling
- Build scalable processes for content creation, community engagement, customer service enquiries and performance tracking
- Measure and report on impact of organic and community initiatives; optimize based on insights
- Represent and maintain brand voice across organic channels
- Lead cross-functional projects to launch and scale initiatives
Requirements
- Create overarching social media strategy that ladders up to overall marketing strategy
- Own and execute our organic content strategy across blog and social channels
- Develop and manage social media strategy tied to product launches, events, and ongoing community building
- Write compelling thought leadership content, from Linkedin posts to blog articles, with SEO best practices top-of-mind
- Craft social media posts for Linkedin, Instagram and other channels
- Support and create video for social channels
- Manage and grow online communities, fostering meaningful conversations and responding to engagement across platforms
- Manage review sites and online comments across platforms – reply to comments and create process where needed to manage reviews and inquiries
- Partner with cross-functional teams—including Product, Growth, and Design—to ensure cohesive storytelling and alignment with business goals
- Build from the ground up: establish scalable processes for content creation, community engagement, customer service enquiries and performance tracking
- Cross-functional management: work across teams to get projects off the ground and ensure they’re successful for all stakeholders
- Measure and report on the impact of organic and community initiatives, optimizing based on results and insights
- Represent the brand voice across all organic channels while maintaining clarity in a complex and evolving brand narrative
- 3+ years of experience in content, social media, or community management, ideally within a fast-growing startup
- Strong grasp of on-site SEO and how to apply it to content strategy
- Proven experience creating high-quality, engaging written content (long-form, short-form, and social)
- Experience working with designers and video creation
- Experience using Canva
- You have B2B experience
- Experience in Hubspot. Salesforce a bonus.
- Deep knowledge of social platforms and what makes content succeed organically
- Comfortable planning social and content calendars around events, launches, and key milestones
- Experience managing or contributing to cross-functional projects with multiple stakeholders
- Ability to thrive in ambiguity and build processes and strategy from scratch
- Strategic thinker with strong execution skills—you can dream big and also get it done
- Passionate about social media, culture, and community—and energized by connecting with people
- Familiarity with analytics tools to track and improve content performance
- Comfortable with reporting on KPIs
- Experience managing a nuanced or complex brand message
- Background in logistics, e-commerce or tech
