Adobe

Principal Product Marketing Manager – Project Graph

Adobe

full-time

Posted on:

Location Type: Office

Location: San Francisco • California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $145,400 - $261,150 per year

Job Level

Lead

About the role

  • Develop a deep understanding of Generative AI media creation and editing workflows across creator segments.
  • Conduct market research and competitive analysis to identify trends, opportunities, and unmet needs.
  • Translate insights into actionable strategic recommendations.
  • Partner closely with product teams to shape the roadmap for Project Graph.
  • Advocate for creator needs and ensure our AI tools deliver intuitive, high-impact experiences.
  • Work hand-in-hand with our Outbound PMM team to develop marketing programs that drive discovery, engagement, and conversion.
  • Collaborate with UX research, data science, and analytics teams to validate hypotheses and measure impact.
  • Align with Adobe’s broader Digital Media teams (e.g., Photoshop, Lightroom) to ensure consistency and alignment.
  • Craft compelling value propositions and product narratives for Project Graph.
  • Ensure messaging is clear, differentiated, and resonates across creator personas and use cases.
  • Contribute to launch planning and execution for new image generation and editing features.
  • Collaborate with all marketing and GTM functions to define and implement growth plans and campaigns.
  • Stay ahead of generative AI trends and represent Project Graph in internal and external forums.
  • Contribute to defining Adobe's perspective on the evolution of creative workflows improved by AI.

Requirements

  • 10 + years of experience in Product Marketing, Product Management, or Strategy roles—preferably in creative tools, AI, or working with creators
  • Strong critical thinking and analytical skills; ability to synthesize complex information into clear insights.
  • Exceptional communication and storytelling abilities.
  • Proven success influencing product roadmaps and driving cross-functional alignment through research and insights.
  • Passion for creativity, design, and emerging technologies.
  • BA/BS in Marketing, Business or a related field is preferred OR 10 + years of product marketing OR equivalent practical experience
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchcompetitive analysisstrategic recommendationsproduct marketingproduct managementdata analysisAI media creationimage generationediting workflowsgrowth plans
Soft Skills
critical thinkinganalytical skillscommunicationstorytellinginfluencingcollaborationcreativitydesignpassion for emerging technologiescross-functional alignment