Adobe

Director of B2B Media Strategy

Adobe

full-time

Posted on:

Location Type: Office

Location: San Francisco • California • New York • United States

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Salary

💰 $171,700 - $278,750 per year

Job Level

Lead

About the role

  • Partner with B2B executive leadership to identify growth opportunities and deliver high-impact media strategies.
  • Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
  • Serve as the primary media strategy lead, aligning diverse collaborators and crafting shared clarity across teams.
  • Strengthen relationships with media agencies, publishers, and technology partners to ensure operational excellence.
  • Coach and mentor a high-performing team, encouraging innovation, collaboration, and continuous learning.
  • Develop and implement segment-specific media strategies aligned with business and audience needs.
  • Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
  • Coordinate planning, execution, and optimization of multi-channel media campaigns including digital, social, programmatic, and search.
  • Partner with internal and external teams to launch thoughtful, consistent, and effective campaigns.
  • Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.
  • Collaborate with analytics and marketing operations to develop insights that build future strategy.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree a plus).
  • More than 10 years of experience directing B2B media strategy, preferably within large enterprise organizations.
  • 15+ years in paid media planning and execution across digital channels.
  • Proven success building and optimizing high-impact B2B media programs at scale.
  • Extensive knowledge in ABM, digital media, programmatic strategy, and performance marketing.
  • Ability to navigate large, matrixed organizations with confidence and empathy.
  • Strong analytical skills with the ability to translate insights into clear recommendations.
  • Experience leading cross-functional teams and influencing without direct authority.
  • Excellent communication, relationship-building, and collaborator management skills.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B media strategypaid media planningdigital mediaprogrammatic strategyperformance marketingAccount-Based Marketing (ABM)multi-channel media campaignsanalyticsmeasurement frameworksmedia impact
Soft Skills
coachingmentoringinnovationcollaborationcontinuous learningrelationship-buildingcommunicationinfluencinganalytical skillsteam leadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA