Adobe

Senior Growth & Community Program Manager – Project Aqua

Adobe

full-time

Posted on:

Location Type: Remote

Location: California • Oregon • United States

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Salary

💰 $112,000 - $215,100 per year

Job Level

Senior

About the role

  • Design and own community-led growth strategy
  • Build the first version of Aqua’s Growth & Community Playbook, defining scalable frameworks for challenges, UGC loops, and creative prompts.
  • Partner with PMM to launch early community pilots such as “Kids Create” challenges and ambassador programs.
  • Identify high-impact events, conferences, and forums to engage directly with K–12 educators (virtual and in-person)
  • Build trust with parents and educators
  • Define Aqua’s brand voice, safety narrative, and trust messaging for families and educators.
  • Launch parent-facing trust campaigns focused on transparency, safety, and creativity with AI.
  • Create educator-facing value propositions and proposals that clearly articulate learning outcomes, classroom use cases, and adoption benefits.
  • Develop creator, influencer, and partner ecosystems
  • Test influencer impact on install growth, engagement, and sentiment.
  • Collaborate with Social and Comms teams on creator coordination, approvals, and reporting.
  • Explore engagement with family and education organizations (e.g., Girl Scouts, organizations serving children, PBS Kids) and child-safe platforms.
  • Design lightweight value frameworks to evaluate partnerships and educator programs, including lead quality, activation, and downstream adoption.
  • Create feedback loops between community and product
  • Build dashboards and reporting to share insights across Product, Design, and Marketing.
  • Publish regular Community Insights reports to inform roadmap and strategy.
  • Own follow-up workflows for educator leads, ensuring timely engagement, clear next steps, and measurable conversion into pilots or active usage.
  • Evangelize Project Aqua internally and externally
  • Represent Aqua at events, webinars, and community showcases.
  • Contribute to parent- and educator-facing storytelling across blogs, livestream, and media.
  • Serve as a connector between Aqua and the broader education and family-tech ecosystem.

Requirements

  • 8+ years of experience in growth, community, influencer, or ecosystem marketing within consumer or creative tech.
  • Demonstrated success building or scaling community-led growth programs from early stage to repeatable systems.
  • Ability to analyze qualitative and quantitative data and translate insights into clear strategies and actions.
  • Comfort representing a product publicly and serving as a trusted internal advocate.
  • Experience defining success metrics and value for programs or events, and operationalizing follow-up to drive real adoption.
  • Experience working on kids, family, or education products, with an understanding of parent trust dynamics.
  • Familiarity with creator platforms, UGC ecosystems, or products built around user engagement.
  • Background working with educators, schools, or youth-focused organizations.
  • Passion for creativity, and the role of AI will play in empowering the next generation of creators.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
community-led growthinfluencer marketingdata analysissuccess metrics definitionvalue proposition developmentdashboard creationreportingprogram operationalizationuser-generated content (UGC) ecosystemscreator platform familiarity
Soft Skills
trust buildingpublic representationadvocacycreativitycollaborationstorytellingcommunicationstrategic thinkingrelationship managementfeedback loop creation