Adobe

Principal Product Marketing Manager – Firefly, Gen AI Growth

Adobe

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $145,400 - $261,150 per year

Job Level

Lead

About the role

  • Define the Global Growth Strategy: Architect the end-to-end growth strategy for Firefly.adobe.com and Firefly integrations, driving clarity on goals for new user discovery, acquisition, activation, and expansion.
  • Build the "Growth Engine": Lead a rigorous, disciplined experimentation program. Design and implement high-velocity multivariate tests to optimize funnels, pricing tiers, and user flows.
  • Influence Product-Led Growth (PLG): Identify and operationalize novel growth loops (e.g., viral sharing, referral mechanics, remixing workflows) that turn users into our strongest acquisition channel.
  • Unify the Data Story: Partner with analytics teams to build the essential systems for measurement. Translate complex datasets into actionable insights that influence leadership direction and product roadmap.
  • Cross-Functional Orchestration: Act as a "master disambiguator ," aligning Engineering, Design, Product, and Marketing teams around shared growth targets. Remove obstacles to ensure rapid execution from proof-of-concept to global scale.
  • Executive Influence: Distill complex growth dynamics into clear narratives for senior executives. Present the vision to generate enthusiasm and drive resource advocacy across the organization.

Requirements

  • 12+ Years of Growth Marketing , ideally with experience scaling 0→1 products to mass adoption.
  • Deep Quantitative Mastery: You don't just read dashboards; you question them.
  • Expertise in cohort analysis, funnel optimization, and designing complex experiments is non-negotiable.
  • Technical & Creative Fluency: The rare ability to understand the technical capabilities of Gen AI models (LLMs, Diffusion) and translate them into intuitive value propositions for creative professionals (Design, Video, Imaging).
  • Experimentation Pedigree: Experience running high-velocity testing programs at a major tech company or high-growth startup.
  • Strategic "Owner-Operator": You are strategic enough to define the 3-year vision but operational enough to dive into the nitty-gritty of a broken signup flow.
  • Matrixed Leadership: High EQ and influencing skills. You can drive consensus among product managers, engineers, and regional leaders without formal authority.
  • Passion for the Mission: A genuine excitement for how Generative AI can supercharge human creativity, not just replace it.
  • BA/BS Degree preferred OR 12 years of experience in product marketing, growth marketing OR equivalent practical experience.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible working hours
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Growth MarketingCohort AnalysisFunnel OptimizationExperiment DesignQuantitative AnalysisTechnical FluencyCreative FluencyGen AI ModelsHigh-Velocity TestingProduct Marketing
Soft Skills
Matrixed LeadershipInfluencing SkillsStrategic ThinkingOperational SkillsCross-Functional CollaborationCommunication SkillsExecutive InfluencePassion for MissionProblem SolvingConsensus Building
Certifications
BA/BS Degree