Ad Council

Communications

• Play a key role in creating, crafting and driving overarching communications strategies for the Ad Council’s social impact campaigns
• Focus on social media management for the Ad Council brand, including thought leadership opportunities and collaborations with brand partners
• Manage PR and social media strategies (both B2B and B2C) to extend the reach and impact of the brand and national social impact campaigns
• Assist in the development and implementation of PR/social media programs, including managing external agencies and freelancers
• Participate in brainstorms, draft plans, and project manage day-to-day implementation of tactics
• Update Ad Council campaign managers and clients on public relations and social media activities, opportunities, and strategies
• Draft press releases, talking points, pitches, speeches, blog posts, and social media posts
• Conduct background research on reporters, bloggers and potential spokespeople
• Perform administrative duties including processing SOWs and tracking billings
• Collaborate with website content team to make minor content changes in CMS
• Ideate, draft and manage approvals for social media content for the Ad Council brand across LinkedIn, Facebook, and Instagram
• Support management of editorial calendar, coverage of tentpole brand events, and other special projects
• Travel occasionally (approximately 5%) to support in-person campaign launches, thought leadership opportunities, content shoots, and team events

Assistant Manager, Marketing and Communications

Influencer Marketing

• Supporting Talent Management & Influencer Campaigns – your primary role as the Assistant Manager, Influencer Marketing is supporting the full-service execution of trusted messenger activations on behalf of Ad Council and its co-branded client campaigns including influencer sourcing, vetting, outreach, and day-to-day communication; creative brief and content development; and campaign launch, tracking and measurement.
• Lead day-to-day communication and support the growth and nurturing of relationships with talent, talent agencies, influencer networks, and additional partners.
• Support all aspects of influencer campaign execution including creator contracting, onboarding, briefing, creative content development, campaign launch, tracking, and measurement and all campaign related administrative tasks.
• Support internal, vendor, and creator invoicing ensuring all vendors and creators are paid on-time.
• Build collaborative relationships with cross-functional teammates and vendor partners to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals.
• Engage in ongoing learning and development opportunities, including identifying opportunities for cross-functional collaboration and adopting emerging and evolving tactics shared with our team
• Stay abreast of relevant current events, cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
• Support collecting and analyzing campaign performance data to identify opportunities for growth
• Support larger Ad Council efforts at industry events such as panels, conferences & events featuring talent

Assistant Manager, Influencer Marketing (Contract)

Project Manager

• Design Team responsibilities: Assist in managing the print production and distribution process, circulate proofs and follow-up on approvals; Monitor the status of current projects and utilize Smartsheets to track project details for the Studio; Support project leads to ensure deadlines are met with internal & external stakeholders.
• Clarify details of Design Requests with Ad Council stakeholders and add new projects to Design Studio’s project management tool.
• Work with VP, Studio Manager to create purchase orders in the Donovan Data System.
• Administrator of Basecamp, Canva, and Smartsheets for the Design Studio.
• Preparing monthly studio billing (ensure job numbers are open in Donovan).
• Upload OOH flex and digital billboard assets (PDFs, JPEGs) into the internal Digital Asset Management System.
• Coordinate the Flex Outdoor ordering process in conjunction with the Media team, Campaign Management, and external vendor. This includes:
• Managing internal sign-up sheets
• Opening and monitoring budgets with Campaign Management and Circle Graphics
• Upload JPEGs of flex creative to Adcouncil.org/OOH
• File expiration date forms for print & OOH
• Manage iStock photography downloads as requested
• Track the shipping of all time-sensitive opportunistic OOH jobs and report delivery status to Campaign Management and VP, Studio Manager
• Maintain files: including invoices, POs, approvals, freelancer timesheets
• Assist VP, Studio Manager, with ordering of premium items and awards for events and campaign teams
• Project manage all collateral for Ad Council’s Annual Dinner, working with internal and external vendors.
• Video Team: Maintain and update FY26 budgetary spreadsheet, as well as individual project spreadsheet estimates
• Monitor AV request inbox messages; delegate to appropriate Studio/distribution member
• Support project leads to ensure deadlines are met with internal & external stakeholders.
• Acquire/send proper Vendor paperwork to Accounting for invoice processing
• Drafting SOWs and contacting Legal when appropriate (project-based)
• Maintain files: including invoices, POs, approvals, etc.

Assistant Manager, Marketing and Communications

Assistant Manager, Influencer Marketing (Contract)

Project Manager, Independent Contractor