Supporting Talent Management & Influencer Campaigns – your primary role as the Assistant Manager, Influencer Marketing is supporting the full-service execution of trusted messenger activations on behalf of Ad Council and its co-branded client campaigns including influencer sourcing, vetting, outreach, and day-to-day communication; creative brief and content development; and campaign launch, tracking and measurement.
Lead day-to-day communication and support the growth and nurturing of relationships with talent, talent agencies, influencer networks, and additional partners.
Support all aspects of influencer campaign execution including creator contracting, onboarding, briefing, creative content development, campaign launch, tracking, and measurement and all campaign related administrative tasks.
Support internal, vendor, and creator invoicing ensuring all vendors and creators are paid on-time.
Build collaborative relationships with cross-functional teammates and vendor partners to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals.
Engage in ongoing learning and development opportunities, including identifying opportunities for cross-functional collaboration and adopting emerging and evolving tactics shared with our team
Stay abreast of relevant current events, cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
Support collecting and analyzing campaign performance data to identify opportunities for growth
Support larger Ad Council efforts at industry events such as panels, conferences & events featuring talent
Requirements
2+ years of social media, influencer marketing or talent relations experience with previous agency experience strongly preferred.
Proficiency in social media platforms, influencer marketing tools, and familiarity with social listening and measurement across platforms like Instagram, TikTok, and YouTube.
Experience building collaborative relationships internally & with external partners
Creative and strategic thinker with the ability to proactively identify unique influencer opportunities
Self-starter who excels in a collaborative, entrepreneurial, and fast-paced environment
Ability to balance and manage multiple tasks across concurrent campaigns
Strong project management skills, organizational skills and attention to detail
Excellent communication skills (verbal and written)