Strategy Manager – Influencer Marketing
Top Shelf® Academy
Director of Strategy – Influencer Marketing
Top Shelf® Academy
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
Spark
About the role
- Be the senior strategic partner for priority accounts—setting vision, frameworks, and testing agendas that ladder to client KPIs
- Architect multi-channel creator ecosystems and content architectures that align platform algorithms with brand goals
- Shape and present high-impact POVs to C-suite and Executive stakeholders
- Simplify complexity into crisp stories and decisions
- Drive renewals and expansions with clear hypotheses, measurement plans, and ROI narratives
- Build a social-first insights hub that transforms cultural signals and audience data into actionable creative direction
- Leverage social listening, audience intelligence, and platform analytics to spark ideas that influence campaign concepts and creator casting
- Leverage AI-powered systems to accelerate trendspotting, creative ideation, and content intelligence
- Define creator selection rubrics and brand-safe guardrails; champion inclusive casting and community-led creative
- Decode algorithmic shifts and cultural signals into actionable creative and channel bets
- Manage and mentor a team of strategists and analysts
- Set standards for writing, storytelling, and visual craft
- Resource plan across accounts; scope, price, and forecast strategy work in partnership with Account Management and Ops
- Uplevel deck quality and strategic rigor
- Co-lead concept development and testing roadmaps
- Increase pitch conversion with standout strategy and creator POVs
- Shape thought leadership, webinars, and case studies; represent The Shelf externally
- Inform roadmap for internal tools and UI/UX; translate strategist needs into requirements
Requirements
- 8–12+ years in strategy, brand/creative strategy, social/influencer, insights, or similar
- 3+ years leading strategists or cross-functional teams
- Portfolio of work that ties cultural insight to measurable performance
- Elite storytelling: you bring clarity to complexity and can command a room
- Fluency with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, and ChatGPT—or equivalent
- Strong deck craft (Google Slides/PowerPoint) and a bias for structured frameworks
- Bonus: trend forecasting, creator discovery, or early-stage AI experience; startup/agency/marketing-tech background
- Major Bonus: strong visual design sensibility
Benefits
- 100% covered healthcare
- Flexible PTO
- Company holidays that actually get honored
- In-person off-sites in Atlanta to foster real connection
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategybrand strategycreative strategysocial strategyinsightsstorytellingtrend forecastingcreator discoveryvisual design
Soft skills
leadershipcommunicationmentoringstorytellingpresentationsimplifying complexitystrategic thinkingcollaborationcreative direction
