Strategy Manager – Influencer Marketing
Top Shelf® Academy
Influencer Manager
Eberjey
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $120,000 per year
Job Level
Mid-LevelSenior
About the role
- Develop and execute a comprehensive influencer strategy aligned with brand, paid, and affiliate goals.
- Manage full lifecycle of influencer partnerships, including outreach, negotiation, contracting, briefing, execution, and reporting.
- Build and scale influencer tiers — from VIP partners and mid-tier creators to micro-influencers — to support both brand storytelling and performance marketing objectives.
- Oversee Eberjey’s gifting strategy to drive authentic product seeding and organic content creation.
- Identify and nurture ongoing relationships with influencers who authentically align with Eberjey’s brand values and aesthetic.
- Build and manage a growing ambassador community with a focus on long-term partnerships and loyalty.
- Plan and execute paid influencer campaigns, collaborating with creators on high-impact branded content.
- Work cross-functionally with the paid media team to amplify influencer content and optimize performance.
- Partner with the affiliate team to leverage influencer relationships for conversion-driving initiatives.
- Track and report on influencer performance metrics, including engagement, reach, conversions, and earned media value.
- Continuously refine strategy based on data insights and evolving business priorities.
- Own influencer data, contracts, and processes to ensure operational excellence and scalability.
Requirements
- 4–6+ years of experience in influencer marketing, social media, or brand partnerships (fashion, beauty, or lifestyle experience strongly preferred).
- Proven track record building and managing influencer programs — from organic gifting to paid partnerships — with measurable business impact.
- Deep understanding of the influencer landscape, content trends, and platform best practices (Instagram, TikTok, YouTube).
- Strong relationship builder with exceptional communication and negotiation skills.
- Highly organized, detail-oriented, and comfortable managing multiple campaigns and relationships simultaneously.
- Creative thinker with a strategic mindset and data-driven approach.
- Passion for storytelling, community-building, and the Eberjey brand.
- Knowledge in Asana and Creator IQ/Tribe Dynamics a plus
Benefits
- An inviting, energetic environment that embodies our female-founded, entrepreneurial mentality
- Seasoned industry leadership committed to your professional development in the fashion retail industry
- Competitive pay and benefits, and a generous employee discount
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingsocial media marketingbrand partnershipscampaign managementdata analysisperformance metrics trackingcontent strategynegotiationcontract management
Soft skills
relationship buildingcommunicationnegotiation skillsorganizational skillsdetail-orientedcreative thinkingstrategic mindsetcommunity-buildingstorytelling
