Performance Marketing

• Own the end-to-end development and execution of integrated marketing campaigns.
• Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
• Translate product positioning and messaging into compelling campaign narratives.
• Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
• Develop segmentation strategies and optimize email performance through A/B testing and analytics.
• Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
• Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.
• Stay current with marketing tech trends and apply innovations to improve campaign performance.

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Director of Mobility Performance Marketing

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