Senior Campaign Manager
All Voting is Local
Senior Global Integrated Campaign Manager, AI Portfolio
CrowdStrike
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $130,000 - $200,000 per year
Job Level
Senior
Tech Stack
Cyber SecurityTableau
About the role
- Own the planning, development, and execution of global integrated marketing campaigns, ensuring alignment with strategic objectives, deadlines, and regional requirements.
- Drive coordination of campaign components across product marketing, digital, email, social media, and field marketing to ensure consistent messaging and impactful execution.
- Data-driven marketing strategies tailored to scaling a high-growth product in a mature market, with a focus on differentiation, competitive positioning, and market penetration.
- Serve as a central point of contact, working closely with Product Marketing, Regional Campaign Teams, Field Marketing, Growth & Digital Marketing, Brand, and other cross-functional teams to align on objectives and campaign deliverables.
- Act as a key contributor to ensure campaigns align with company goals and regional market needs.
- Manage the end-to-end creation of bill of materials needed for creation and deployment of campaign assets, such as email sequences, webinars, ebooks, analyst reports, and more.
- Maintain a central content calendar, ensuring alignment with global and regional campaign milestones.
- Work with regional growth marketing teams to understand campaign channel performance across Tableau, 6sense, Marketo.
- Partner with growth and digital leads to run strategic testing initiatives to improve engagement and conversion rates across channels.
- Own central marketing initiatives that support the Sales Development Representative (SDR) team, including creating and maintaining email sequences, call scripts, and other enablement materials.
- Collaborate with sales teams to ensure alignment and provide tools to drive pipeline generation and conversions.
Requirements
- 12 years of experience in campaign management, digital marketing, or related fields, ideally within the technology or cybersecurity industry.
- Proven ability to manage complex, multi-channel campaigns with strong organizational and communication skills.
- Ability to leverage AI in daily work, including using GenAI and building AI agents to assist with campaign planning, content and messaging, and execution.
- Detail-oriented with a proactive mindset and the ability to adapt to evolving priorities.
- Familiarity with the following tools is strongly preferred: Marketing Automation: Marketo or similar platform
- Project Management tooling
- CRM Systems: Salesforce or equivalent
- Analytics Tools: 6sense, Tableau, or similar platforms
- Bonus Points: Previous experience in cybersecurity or AI marketing
Benefits
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementdigital marketingdata-driven marketing strategiesmulti-channel campaignsAI integrationcontent creationemail marketingconversion rate optimizationproject managementmarket penetration
Soft skills
organizational skillscommunication skillsdetail-orientedproactive mindsetadaptabilitycollaborationstrategic thinkingleadershipproblem-solvingcross-functional teamwork
