Performance Marketing

• Own the planning, development, and execution of global integrated marketing campaigns, ensuring alignment with strategic objectives, deadlines, and regional requirements.
• Drive coordination of campaign components across product marketing, digital, email, social media, and field marketing to ensure consistent messaging and impactful execution.
• Data-driven marketing strategies tailored to scaling a high-growth product in a mature market, with a focus on differentiation, competitive positioning, and market penetration.
• Serve as a central point of contact, working closely with Product Marketing, Regional Campaign Teams, Field Marketing, Growth & Digital Marketing, Brand, and other cross-functional teams to align on objectives and campaign deliverables.
• Act as a key contributor to ensure campaigns align with company goals and regional market needs.
• Manage the end-to-end creation of bill of materials needed for creation and deployment of campaign assets, such as email sequences, webinars, ebooks, analyst reports, and more.
• Maintain a central content calendar, ensuring alignment with global and regional campaign milestones.
• Work with regional growth marketing teams to understand campaign channel performance across Tableau, 6sense, Marketo.
• Partner with growth and digital leads to run strategic testing initiatives to improve engagement and conversion rates across channels.
• Own central marketing initiatives that support the Sales Development Representative (SDR) team, including creating and maintaining email sequences, call scripts, and other enablement materials.
• Collaborate with sales teams to ensure alignment and provide tools to drive pipeline generation and conversions.

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