Performance Marketing

• Develop and execute paid media campaigns across core channels (Google Search, YouTube, LinkedIn, Meta) and emerging platforms (Reddit, CTV, programmatic, podcast, and audio).
• Track, analyze, and continuously improve campaign performance. Test new creative, audiences, and formats to identify scalable wins.
• Go beyond lead gen — connect paid performance to pipeline, revenue, and overall business growth.
• Manage placements on G2, Capterra, and TrustRadius to reach active evaluators and influence consideration.
• Work with content and creative teams to plan content for ads that tie back to key initiatives and ICP pain points.
• Plan and test audio placements across Spotify, Pandora, and podcast networks to extend brand reach.
• Coordinate creative, personalized mailers to target key accounts as part of integrated ABM plays.
• Manage and measure content distribution through paid syndication platforms to amplify awareness.
• Work closely with Brand, Content, and RevOps teams to align creative, messaging, and reporting across channels.

Growth Marketing Manager, Paid Media

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager

Performance Marketing Manager – Emerging Media, Channel Innovation

Paid Media Strategist