Develop and execute paid media campaigns across core channels (Google Search, YouTube, LinkedIn, Meta) and emerging platforms (Reddit, CTV, programmatic, podcast, and audio).
Track, analyze, and continuously improve campaign performance. Test new creative, audiences, and formats to identify scalable wins.
Go beyond lead gen — connect paid performance to pipeline, revenue, and overall business growth.
Manage placements on G2, Capterra, and TrustRadius to reach active evaluators and influence consideration.
Work with content and creative teams to plan content for ads that tie back to key initiatives and ICP pain points.
Plan and test audio placements across Spotify, Pandora, and podcast networks to extend brand reach.
Coordinate creative, personalized mailers to target key accounts as part of integrated ABM plays.
Manage and measure content distribution through paid syndication platforms to amplify awareness.
Work closely with Brand, Content, and RevOps teams to align creative, messaging, and reporting across channels.
Requirements
5+ years managing multi-channel paid media campaigns in B2B SaaS, marketplace, or agency environments.
Deep hands-on expertise with Google Ads, LinkedIn Ads, and Meta Ads Manager.
Proven ability to manage budgets and attribution across awareness and acquisition campaigns.
Experience building and measuring ABM campaigns.
Strong analytical mindset — confident in campaign tracking, reporting, and optimization.
Comfortable testing and scaling new channels such as CTV, programmatic audio, and native ads.
Strategic and resourceful — balances scale, efficiency, and creativity.
Highly collaborative, communicative, and proactive team player (Slack-active, meeting-engaged, results-driven).
Nice to have: experience with content syndication and direct mail programs.
Benefits
A dynamic and supportive work environment where innovation and creativity are encouraged.
Competitive salary and benefits package.
Open vacation and sick policy, take the time you need.
Opportunity for professional growth and advancement within a rapidly expanding startup.
A culture that values diversity, inclusion, and the impact of every team member on our success.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media campaignsGoogle AdsLinkedIn AdsMeta Ads Managercampaign trackingreportingoptimizationABM campaignsbudget managementattribution