Active Minds, Inc.

Social Media Manager

• Own the day-to-day execution of Active Minds’ social media presence.
• Oversight of the monthly content calendar.
• Write content from various perspectives.
• Lead development and execution of video-forward content for platforms.
• Translate campaign goals and messaging into engaging social-first content.
• Collaborate with the Visual Brand/Design team to develop visual assets.
• Support content planning for major organizational moments.
• Provide day-to-day guidance and oversight for junior team members.
• Lead social media community engagement.
• Monitor social engagement and performance metrics.

Senior Associate, Social Media Content

• Create and publish at least two pieces of content per week for Active Minds’ social media platforms, including TikTok, Instagram, Facebook, X, Threads, and YouTube, including copywriting and designing of assets.
• Work collaboratively with all departments within Active Minds to take in and address social media post requests within the organization.
• Conduct daily community management of social media channels including checking and responding to comments, direct messages, and other forms of communication with the Active Minds external audience.
• Update the monthly content calendar to strategically cover initiatives and topics relevant to Active Minds programming and goals on a bi-weekly basis.
• Lead on monitoring the social landscape around us and keep a pulse on trends, opportunities, and new formats Active Minds should lean into on social media.
• Create monthly analytic reports that track engagement, growth, and performance for internal reporting.
• Co-mentor the Social & Digital Media Intern along with the Senior Associate of Social Media, who will assist in content creation and channel monitoring.
• Potential to develop and/or edit video content for digital campaigns and organic posts.
• Support or lead on additional projects and tasks as needed or assigned.