Manager, Digital and Social Media

Active Minds, Inc.

Manage Digital and Social Media strategies at Active Minds, a nonprofit focused on youth mental health advocacy. Oversee content creation, community engagement, and campaign execution across platforms.

Posted 7/2/2026full-timeWashington D.C. • District of Columbia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $68,250 - $77,700 per yearWebsite

About the role

Key responsibilities & impact

Translate the organization's overarching digital strategy into daily, actionable plans across all social media and digital engagement channels.
Run and optimize integrated digital campaigns (both paid and organic) to move youth and young adult audiences from awareness to active mental health advocacy.
Own the creation, maintenance, and day-to-day management of the digital content calendar, ensuring consistent, timely, and aligned publishing schedules.
Actively track emerging platforms, digital trends, and cultural moments impacting youth and young adults to ensure Active Minds remains culturally relevant and responsive.
Collaborate with internal program, partnership, and development teams to build social plans that support organization-wide initiatives.
Draft, produce, and edit high-quality, audience informed content across channels inclusive of short-form video (Reels, TikToks), graphics, and interactive formats.
Maintain an authentic, inclusive, and engaging tone that resonates with youth, while ensuring all content meets visual brand guidelines and accessibility standards (e.g., alt-text, captions).
Work closely with the Creative and Communications teams to transform mental health messages into digestible, visually compelling digital stories.
Source, pitch, and manage day-to-day relationships with digital content creators and influencers who align with the Active Minds mission.
Collaborate directly with creators to develop authentic co-branded content that expands reach and connects naturally with youth audiences.
Help build and sustain a diverse, active community of digital ambassadors and advocates.
Monitor comments, direct messages, and broader online conversations daily to track audience sentiment, build community trust, and identify fast-moving trends.
Run regular performance reports using platform analytics to monitor key engagement metrics (reach, growth, video views, click-through rates).
Translate performance data into practical, actionable recommendations to continuously improve content quality and campaign ROI.
Coordinate day-to-day digital workflows and asset pipelines to ensure all social deliverables are executed smoothly and on time.
Partner seamlessly with Marketing, Programs, and Development teams to provide hands-on digital support for their respective goals.
Serve as an internal resource on youth digital habits, regularly sharing insights on platform updates and shifting algorithms with the broader communications team.

Requirements

What you’ll need

4–6 years of experience in social media marketing, digital media, or content creation, preferably with brands or organizations connecting with young adult audiences.
1–2+ years of experience managing internal team members and external partners (such as interns, fellows, vendors, or digital content creators).
Strong expertise in day-to-day social media execution, content optimization, and using platform analytics to build regular performance reports.
Experience with paid advertising.
Proficiency with online tools and platforms including Sprout Social, Meta Ads Manager, TikTok Creator Marketplace, and project management tools like ClickUp.

Benefits

Comp & perks

Health, Vision and Dental Insurance
Paid Vacation and Sick Leave
Paid Holidays
Company Wide Mental Health Days
401(k) Matching
HSA and FSA Options
Life Insurance
Short Term and Long Term Disability
Fully Paid Parental Leave
Wellness Reimbursement Program
Professional Development Stipends

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Campaign OptimizationContent OptimizationPerformance ReportingAudience EngagementVideo Production

Soft Skills

CollaborationCommunity BuildingCommunication