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Senior Manager, Marketing Operations and Technology
Active Minds, Inc.Senior Manager of Marketing Operations & Technology overseeing marketing project management and MarTech strategies. Active Minds supports youth in transforming mental health norms across society.
About the role
Key responsibilities & impact- Develop, optimize, and scale project management workflows within ClickUp to seamlessly guide omni-channel campaigns, events, creative content, and digital media production from initial concept to execution.
- Proactively manage timelines, capacity, resolve bottlenecks, align cross-functional resources, and oversee the trafficking and deployment of paid advertising, digital media, and creative assets to ensure deadlines and budgets are met.
- Establish, document, and champion a unified marketing playbook of Standard Operating Procedures (SOPs).
- Serve as the primary organizational conductor, streamlining communications and aligning priorities between MarComm, IT, Programs, Development, Operations and partners and stakeholders.
- In close partnership with IT, develop and execute a forward-looking MarTech roadmap.
- Conduct regular system health audits to maintain data hygiene, ensure seamless data synchronization between systems, and optimize user licensing.
- Configure and maintain the technical backend of our marketing ecosystem to support digital advertising tracking, custom landing page conversion funnels, pixel tracking, and targeted audience segmentation within the CRM.
- Stay on the pulse of emerging marketing technologies, website optimization strategies, and practical AI capabilities.
Requirements
What you’ll need- 5–8+ years of progressive experience in Marketing Operations, MarTech management, or technical project management within a fast-paced non-profit, corporate or agency environment.
- At least 5+ years of hands-on experience embedded within a marketing department or advertising agency, specifically balancing creative project management with rigorous systems administration.
- Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field (or equivalent practical experience).
- Power-user proficiency in ClickUp (or in tools like Asana).
- Deep, hands-on familiarity with digital architecture, media tracking, website analytics, Google analytics, and marketing automation integration, and Salesforce CRM.
- Robust experience managing enterprise social media suites (specifically Sprout Social).
Benefits
Comp & perks- Health, Vision and Dental Insurance
- Paid Vacation and Sick Leave
- Paid Holidays
- Company Wide Mental Health Days
- 401(k) Matching
- HSA and FSA Options
- Life Insurance
- Short Term and Long Term Disability
- Fully Paid Parental Leave
- Wellness Reimbursement Program
- Professional Development Stipends
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Project ManagementDigital Media ProductionMarketing Automation IntegrationWebsite AnalyticsData HygieneCreative Project ManagementSystems AdministrationAudience SegmentationCampaign OptimizationSOP Development
Soft Skills
Cross-Functional CollaborationCommunicationProblem SolvingProactive ManagementOrganizational Skills