Director, Media Strategy
SourceCode Communications
Creator Marketing Director, Streaming
Action for the Climate Emergency
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $109,000 per year
Job Level
Lead
About the role
- Drive the creation and execution of innovative streaming and long-form creator partnerships on relevant platforms
- Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g. Twitch, podcasting)
- Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms
- Implement scalable processes for experimenting with content formats, platform activations, and compensation structures
- Identify and leverage emerging trends in creator marketing to drive relevance/impact
- Optimize creator sourcing and outreach strategies
- Manage a large number of creators throughout every phase of content creation
- Establish best practices for onboarding, activating, and nurturing long-term creator relationships
- Develop brand/channel guidelines for communication best practices
- Foster a community of large creators and relationships with talent managers and agencies
- Coordinate with ads team to boost and repurpose creator content for digital ads
- Negotiate usage rights on Creator-produced content for ads
- Manage creator marketing and communications vendors when applicable
- Work with research teams on RCTs around the Creator Collective program
- Ensure influencer campaigns are compliant with platform, federal, state and local policies
- Lead brainstorming sessions and participate in funder pitch calls and campaign meetings
- Collaborate with internal teams to integrate creator partnerships into broader organizational goals
- Manage SMS opt-in pathways, keywords and tracking links/processes
- Use analytics and internal Google Looker dashboards for reporting and analyzing innovation-focused creator work
Requirements
- Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience
- Well-versed in streaming, podcast and Twitch parasocial landscapes, experience working in these mediums, successfully booked appearances on podcasts/streams
- Creative, out-of-the-box thinker with ability to generate scroll-stopping ideas
- Strategically-minded and well-versed in tactics that drive clicks and actions
- Mastery of core social media platforms (TikTok, YouTube, Instagram) and emerging channels (podcasts, streaming, Twitch)
- Strong copywriting skills and clear understanding of how to best communicate ACE's messaging across each channel
- Deep experience with managing a digital campaign, fluency with common digital tools and technology, comfort learning new tools and tech
- Rigorous eye for detail
- Solid gut instinct for content review (profanity, fact-checking, political appropriateness)
- Thrive in a fast paced agile organization
- Desired: Experience running influencer/content creator management software like HypeAuditor, Upfluence, Creator IQ
- Desired: Advertising/marketing background
- Desired: Vast knowledge of social media platforms, creators and platform communities
- Desired: Existing expertise or willingness to master trends in clean energy/renewables, policy, politics, climate and culture
- Desired: Current understanding of energy issues and climate
- Excellent oral and written communication skills in English
- Strong computer skills (Google Suite)
