Action for the Climate Emergency

Senior Director, Digital Marketing, Growth

Action for the Climate Emergency

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $105,000 - $115,000 per year

Job Level

Senior

Tech Stack

SwiftWordPress

About the role

  • Senior Director of Digital Marketing will advance ACE’s mission through strategic deployment of large-scale and high-impact campaigns. Implement, test, and scale ACE’s digital marketing strategy nationally and globally. Coordinate digital marketing efforts including paid digital and programmatic advertising, OOH, organic social media, print, and digital media content creation. Manage and lead digital marketing team including Digital Director, Paid Media Associate Director, Ads Manager. Ensure cross-channel advertising data flows into dashboards; review ad spend and optimize targeting and creative. Develop content briefs and creative/copy recommendations; support ads content development. Support development team with funder collateral and campaign impact reporting. Coordinate with communications on compliance and c3 vs c4 state filing. Frequent travel within/to the United States and potentially to other countries.

Requirements

  • 8-10 years of experience in the digital marketing or digital organizing field including managing organic and paid social campaigns. Expertise in developing, overseeing, and assessing advertising campaigns using Meta Ads Manager, TikTok, Google Ads, and programmatic and OOH advertising. Experience working with Google Tag Manager, Facebook Pixel, and other event tracking mechanisms. Strong expertise in influencer marketing and marketing across cultures. Strong analytical skills with ability to set priorities, complete work with minimal supervision, and meet deadlines. Strong Excel or Google Sheets skills. Self-starter with strong organizational skills and creativity. Awareness of the issues of concern to young people, including climate change and climate justice, and a passion for empowering youth to take action. Strong copywriting experience and deep understanding of effective social media storytelling SEO/SEM experience is a plus. Wordpress experience is a plus.