A.E. Perkins

Marketing

• Serve as the main liaison between the marketing team and Workforce Go.
• Build and nurture strong, long-lasting relationships with brand leaders.
• Oversee the planning, execution, and delivery of marketing projects, sponsored events and campaigns.
• Develop detailed project plans in Jira, including timelines, budgets, and resource allocation.
• Collaborate with Workforce Go leaders to identify needs and propose innovative marketing solutions.
• Manage the Content Writer and Marketing Specialist assigned to Workforce Go.
• Prepare and manage budgets for projects and campaigns.
• Monitor campaign performance and provide actionable insights for optimization.

Marketing Manager

Business Operations

• Analyze business data and develop actionable insights to support process development and decision-making. (Beginner)
• Conduct in-depth reviews of current systems and workflows, recommending alternative methods to optimize efficiency. (Intermediate)
• Gather and organize information on operational problems and collaborate with teams to formulate sustainable solutions. (Intermediate)
• Identify, evaluate, and implement cost-saving initiatives and performance improvement strategies. (Beginner)
• Participate in research and development efforts related to new products, processes, and technologies. (Beginner)
• Lead efforts to review, analyze, and refine business procedures, identifying opportunities for automation and standardization. (Beginner)
• Serve as a key liaison between project teams, business units, and senior leadership. (Beginner)
• Promote a culture of accountability, transparency, and continuous learning across teams. (Intermediate)

Junior Business Operations Analyst

Affiliate Manager

• Assist partners with project implementation plans and strategies, including setup, resource allocation, and timeline management to meet implementation deadlines.
• Oversee and direct partners and their project operations to ensure successful project implementations.
• Act as a liaison between Partners and WorkforceGo stakeholders to communicate project statuses, discuss objectives, and ensure alignment with project requirements.
• Identify, analyze, report on, and assist Partners with resolving project issues.
• Ensure all project and implementation documents are fully gathered from Partners and are accurately maintained, updated, and accessible in WFG’s systems.
• Complete non-core module implementations on behalf of the Partner, as well as assist the Product Experience Team with direct client projects as needed.

HCM/HRIS Partner Experience Specialist

Sales

• Develop and execute a strategic sales plan for the assigned territory, including annual business plans with revenue and product goals.
• Identify prospective client sources and develop growth strategies using various communication methods.
• Stay current on industry trends, market conditions, and competitor activities to refine sales strategies.
• Deliver customized presentations and position new services, marketing ideas, and concepts to assigned brokers.
• Build and maintain strong relationships with brokers and clients, proactively identifying opportunities to drive additional sales.
• Represent the company at national broker conferences, marketing meetings, and other industry events.
• Meet or exceed annual sales objectives, continuously monitoring progress and adjusting strategies as needed.
• Maintain accurate and up-to-date records of sales activities and account interactions using Salesforce.
• Collaborate with the CRO and executive leaders to align territory strategies with the overall company sales plan.
• Provide input and feedback on product development, service enhancements, and market strategies based on insights.

Marketing Manager

Junior Business Operations Analyst

HCM/HRIS Partner Experience Specialist

Regional Vice President of Sales – Midwest