9Spokes

Growth Marketing

• Build and maintain marketing automation workflows, lead scoring, and nurturing sequences that support acquisition and pipeline velocity
• Manage the HubSpot CRM day to day — deals, pipeline stages, custom objects, and properties — keeping data accurate and actionable
• Produce dashboards and reporting that close the loop between marketing activity and revenue outcomes
• Keep the marketing database clean, well-segmented, and ready for use in campaigns
• Deliver multi-channel growth campaigns end to end: email, LinkedIn, paid, webinars, and ABM sequences
• Partner with the Content Marketing Specialist to deploy, amplify, and measure content across channels
• Partner with the Business Development Managers on ABM and account-level campaign execution
• Produce campaign assets and sales-facing collateral to support active opportunities
• Plan and deliver 9Spokes’ presence at key industry conferences, expos, webinars, and virtual events
• Manage pre-event promotion and registration through HubSpot, coordinate on-site or virtual execution, and deliver post-event follow-up automation
• Work alongside the Business Development Managers on event logistics, meeting coordination, and lead capture
• Own the operational detail so the team shows up prepared and follow-up lands on time
• Track competitor activity, product moves, and pricing in US banking and credit union technology, and keep a current view of how 9Spokes stacks up
• Run win/loss interviews and gather buyer insights, structuring what we learn so it can be used by the Director and SLT
• Surface market trends and buyer signals that should shape campaigns, content priorities, and proposition development
• Manage 9Spokes’ social channels and maintain the website, keeping content fresh and aligned with live campaigns
• Monitor engagement, respond to inbound signals, and feed leads into HubSpot for nurture and follow-up
• Analyse campaign and event performance using HubSpot, Google Analytics, and other tools in the stack
• Surface actionable insights and recommend adjustments to the Director of Sales and Marketing.

Growth Marketing Specialist

Sales

• Lead the North American sales function and carry overall accountability for new business, client retention, and revenue growth.
• Work alongside the US and UK BDMs on deal strategy, senior stakeholder engagement, and progression of high-value opportunities.
• Own the sales operating rhythm — pipeline reviews, forecasting, deal reviews, and the weekly commercial cadence.
• Invest in the commercial team through sales enablement, tooling, shared playbooks, and opportunities for development and growth.
• Set the direction for 9Spokes’ US marketing: positioning, campaign architecture, channel mix, measurement, and brand presence in market.
• Architect and own the HubSpot approach — system design, lead management, pipeline integration, and reporting — so it meaningfully supports commercial decisions.
• Lead the content and campaign agenda in line with our content-led GTM strategy, ensuring flagship thought leadership lands with the right audiences.
• Set priorities for events and conferences, ensuring 9Spokes shows up credibly at the industry moments that matter and that each event delivers a clear pipeline return.
• Identify and develop channel partnership opportunities with fintechs, banking technology providers, and other potential distribution partners that can extend 9Spokes’ reach into Financial Institutions.
• Build the partnership pipeline: research, outreach, early-stage conversations, and shaping the commercial logic of potential partnerships.
• Maintain and grow existing channel partner relationships, ensuring they translate into pipeline and revenue.
• Keep a close read on the competitive landscape, market trends, and buyer dynamics in US banking and credit union technology, and use it to sharpen 9Spokes’ positioning.
• Own the monthly KPI pack reported to the Senior Leadership Team and Board — pipeline health, engagement, content reach, event returns, and partnership progress.
• Build and refine the measurement framework as we learn what actually drives growth, and adapt the mix accordingly.
• Create the conditions for strong commercial performance across the team — clear priorities, good tools, direct and honest communication, and room to develop.
• Build and maintain senior relationships with key FI clients and prospects.

Director of Sales and Marketing

Product Specialist

• You'll be the US-based product expert for our platform.
• In prospect meetings telling the product story, shaping how we position the platform for FI buyers.
• Running competitive intelligence, and feeding what you learn back into our NZ-based product team.
• This will be done in close partnership with sales, marketing, and customer teams.
• Lead the product contribution to sales cycles, joining key prospect and customer meetings to run discovery, tell the product story, demo workflows, and confidently handle FI-specific objections.
• Act as product subject-matter expert and understand the platform architecture and integration patterns.
• Represent the roadmap externally and land new features.

Growth Marketing Specialist

Director of Sales and Marketing

GTM Product Specialist