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9Spokes

GTM Product Specialist

9Spokes

GTM Product Specialist acting as product expert, driving sales engagement and competitive intelligence for fintech platform. Collaborating with sales and marketing to enhance US market presence.

Posted 4/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • You'll be the US-based product expert for our platform.
  • In prospect meetings telling the product story, shaping how we position the platform for FI buyers.
  • Running competitive intelligence, and feeding what you learn back into our NZ-based product team.
  • This will be done in close partnership with sales, marketing, and customer teams.
  • Lead the product contribution to sales cycles, joining key prospect and customer meetings to run discovery, tell the product story, demo workflows, and confidently handle FI-specific objections.
  • Act as product subject-matter expert and understand the platform architecture and integration patterns.
  • Represent the roadmap externally and land new features.

Requirements

What you’ll need
  • Strong working knowledge of the US banking industry required; small business banking experience strongly preferred.
  • Confidence demonstrating software products in sales and customer calls.
  • 3+ years in a product marketing, solutions marketing, pre-sales, or GTM role within US financial services, including positioning, messaging, and sales enablement.
  • Experience developing ICPs, buyer personas, competitive positioning, and product-market fit stories for software products.
  • Familiarity with the product development lifecycle; able to collaborate with product managers and translate market feedback into clear requirements.
  • Hands-on experience creating sales enablement materials (battlecards, pitch decks, talk tracks, case studies).
  • Excellent communication and presentation skills, comfortable representing the 9Spokes platform to senior banking audiences.
  • Strong relationship management and interpersonal skills, building rapport at all levels of seniority internally and externally.
  • US Eastern Time zone preferred; Central Time zone considered.

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
product marketingsolutions marketingpre-salesGTMsales enablementcompetitive positioningproduct-market fitsales enablement materialsproduct development lifecycleintegration patterns
Soft Skills
communication skillspresentation skillsrelationship managementinterpersonal skillsconfidencecollaborationrapport building