Growth Marketing Specialist

9Spokes

Growth Marketing Specialist executing marketing campaigns for 9Spokes, a business ecosystem for financial institutions. Handling HubSpot operations, event management, and multi-channel campaigns.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Build and maintain marketing automation workflows, lead scoring, and nurturing sequences that support acquisition and pipeline velocity
Manage the HubSpot CRM day to day — deals, pipeline stages, custom objects, and properties — keeping data accurate and actionable
Produce dashboards and reporting that close the loop between marketing activity and revenue outcomes
Keep the marketing database clean, well-segmented, and ready for use in campaigns
Deliver multi-channel growth campaigns end to end: email, LinkedIn, paid, webinars, and ABM sequences
Partner with the Content Marketing Specialist to deploy, amplify, and measure content across channels
Partner with the Business Development Managers on ABM and account-level campaign execution
Produce campaign assets and sales-facing collateral to support active opportunities
Plan and deliver 9Spokes’ presence at key industry conferences, expos, webinars, and virtual events
Manage pre-event promotion and registration through HubSpot, coordinate on-site or virtual execution, and deliver post-event follow-up automation
Work alongside the Business Development Managers on event logistics, meeting coordination, and lead capture
Own the operational detail so the team shows up prepared and follow-up lands on time
Track competitor activity, product moves, and pricing in US banking and credit union technology, and keep a current view of how 9Spokes stacks up
Run win/loss interviews and gather buyer insights, structuring what we learn so it can be used by the Director and SLT
Surface market trends and buyer signals that should shape campaigns, content priorities, and proposition development
Manage 9Spokes’ social channels and maintain the website, keeping content fresh and aligned with live campaigns
Monitor engagement, respond to inbound signals, and feed leads into HubSpot for nurture and follow-up
Analyse campaign and event performance using HubSpot, Google Analytics, and other tools in the stack
Surface actionable insights and recommend adjustments to the Director of Sales and Marketing.

Requirements

What you’ll need

2–4 years’ experience in B2B SaaS marketing, ideally in a fintech, data, or analytics environment
Genuine hands-on HubSpot experience — building workflows, lead scoring, dashboards, and reports, not just operating a template
A track record of event execution with measurable outcomes, including pre-event promotion, on-site delivery, and post-event follow-up
Digital marketing capability across email, LinkedIn, paid, and webinar channels
Analytical mindset and comfort with reporting, attribution, and data-led decisions
Curiosity about competitive and market dynamics, and the ability to structure research into useful intelligence
Experience marketing into US banking, credit unions, or financial services is helpful but not essential
Familiarity with tools such as Google Analytics, SEMRush, Canva, or similar is a plus
Comfortable working across time zones in a globally distributed team headquartered in Auckland, New Zealand
Willing to travel as required for events and client meetings.

Benefits

Comp & perks

Follow the 9Spokes policies and procedures applicable to your job function
Understand information security, including how to handle information, reporting risks and/or breaches, and how to support colleagues to do the same.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationlead scoringdashboard productioncampaign analysisevent executiondigital marketingdata analysisreportingcontent measurementbuyer insights

Soft Skills

analytical mindsetcuriosityorganizational skillscommunication skillscollaborationattention to detailproblem-solvingadaptabilitytime managementteamwork