8Fleet

Growth Marketing Manager

8Fleet

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $110,000 - $130,000 per year

Job Level

Mid-LevelSenior

About the role

  • Own the end-to-end lifecycle for the ecosystem with emphasis on top-of-funnel acquisition and conversion
  • Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth of our driver base
  • Manage paid advertising budgets, tools, and resources to continuously improve marketing ROI
  • Identify target audiences and develop marketing plans with specific objectives across various channels and segments to drive quality inbound lead flow
  • Build automation using next-gen tools to build, enrich and score a pipeline of our target ICPs
  • Utilize creative problem-solving and data-driven insights to optimize marketing strategies
  • Own reporting and insights across GTM performance, attribution, and ROI of campaigns
  • Plan and execute high-priority projects with agility and measure results

Requirements

  • 3+ years of experience, including work in marketing at a high-growth startup
  • Strong understanding of digital marketing channels, including paid acquisition and advertising platforms (e.g. Indeed, LinkedIn, Meta, Google ads), SEO, and social media marketing
  • Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies
  • Own reporting and insights across GTM performance, attribution, and ROI of campaigns
  • Data-driven and out-of-the-box thinker when it comes to idea generation and execution
  • Ability to work both independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment
  • Not afraid to work hard, work smart, and lead the growth of this rocketship
  • Are you legally authorized to work in the United States?
  • Will you now or in the future require sponsorship for employment visa status?
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