Salary
💰 $110,000 - $130,000 per year
About the role
- Own the end-to-end lifecycle for the ecosystem with emphasis on top-of-funnel acquisition and conversion
- Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth of our driver base
- Manage paid advertising budgets, tools, and resources to continuously improve marketing ROI
- Identify target audiences and develop marketing plans with specific objectives across various channels and segments to drive quality inbound lead flow
- Build automation using next-gen tools to build, enrich and score a pipeline of our target ICPs
- Utilize creative problem-solving and data-driven insights to optimize marketing strategies
- Own reporting and insights across GTM performance, attribution, and ROI of campaigns
- Plan and execute high-priority projects with agility and measure results
Requirements
- 3+ years of experience, including work in marketing at a high-growth startup
- Strong understanding of digital marketing channels, including paid acquisition and advertising platforms (e.g. Indeed, LinkedIn, Meta, Google ads), SEO, and social media marketing
- Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies
- Own reporting and insights across GTM performance, attribution, and ROI of campaigns
- Data-driven and out-of-the-box thinker when it comes to idea generation and execution
- Ability to work both independently and collaboratively as part of a team while managing multiple priorities in a fast-paced environment
- Not afraid to work hard, work smart, and lead the growth of this rocketship
- Are you legally authorized to work in the United States?
- Will you now or in the future require sponsorship for employment visa status?