8Fleet

Growth Marketing

• Own the end-to-end lifecycle for the ecosystem with emphasis on top-of-funnel acquisition and conversion
• Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth of our driver base
• Manage paid advertising budgets, tools, and resources to continuously improve marketing ROI
• Identify target audiences and develop marketing plans with specific objectives across various channels and segments to drive quality inbound lead flow
• Build automation using next-gen tools to build, enrich and score a pipeline of our target ICPs
• Utilize creative problem-solving and data-driven insights to optimize marketing strategies
• Own reporting and insights across GTM performance, attribution, and ROI of campaigns
• Plan and execute high-priority projects with agility and measure results

Growth Marketing Manager