8Fleet

Growth Marketing

• Help run and improve driver acquisition across channels like job boards, social media, referrals, and local partnerships
• Turn driver demand into clear weekly and monthly goals, and help build plans to consistently meet them
• Test and improve messaging, incentives, and outreach to increase driver interest and follow-through
• Track how drivers move through the onboarding process and identify where people get stuck or drop off
• Work with Operations to remove unnecessary steps, clarify expectations, and speed up onboarding
• Provide clear guidance and structure to the team handling driver outreach and follow-ups
• Help build repeatable processes so driver growth is less reactive and more predictable
• Monitor early driver success and retention and use those insights to improve future hiring efforts

Driver Growth Associate