Business Development Representative
Secure it Securities Corp
Job Level
Entry Level
About the role
- Create and optimize email campaigns that convert prospects into customers
- Develop engaging LinkedIn content and manage our posting strategy
- Build and manage newsletters that keep our audience engaged
- Support inbound lead nurturing campaigns from first touch to sales handoff
- Conduct outbound prospect research and help launch targeted campaigns
- Track and analyze performance across all marketing channels (email, social, paid, organic)
- Conduct competitor analysis to spot opportunities and market gaps
- Create reports that tell a story and drive decision-making
- Partner with Sales to understand their challenges and create campaigns that solve real problems
- Work with Product Marketing to ensure messaging consistency across all growth initiatives
- Support trade show prep, customer case study development, and sales enablement materials
- Keep our CRM (HubSpot) clean and organized with accurate lead data
- Help optimize our marketing automation workflows
- Support A/B testing initiatives to improve conversion rates
Requirements
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field
- Strong analytical mindset – you love diving into data to find insights
- Excellent written and verbal communication skills
- Self-starter who can work independently but knows when to ask for help
- Proficient in Excel/Google Sheets for data analysis
- Familiar with digital marketing fundamentals (SEO, email marketing, social media)
- Experience with design tools like Canva or similar platforms
- Bonus points for experience with HubSpot, Google Analytics, or marketing automation tools
- High attention to detail
