Develop and execute strategic communications plans and strategies aligned with growth initiatives.
Write creative briefs to guide projects.
Monitor market trends, consumer behavior, and competitors.
Create and deliver external promotional communications across digital and print media.
Write compelling content for print, web, blogs, press releases, digital ads, video, social media, and marketing collateral.
Develop and manage email marketing campaigns to drive engagement, retention, and conversions; oversee distribution lists.
Research and recommend new media outlets for print and digital advertising.
Build, maintain, and utilize a communications calendar to plan promotions, collaborate with designers, manage print jobs, and keep project teams informed of deadlines and priorities.
Update website content regularly and conduct a full website audit annually.
Measure and report communication campaign performance.
Maintain communications expertise through industry networking, seminars, live events, and subscriptions.
Support communication activities for the 4over family of brands as needed.
Lead the creation and management of a SharePoint site for marketing and creative assets accessible to all employees.
Ensure consistent application of brand guidelines across all communications.
Requirements
Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or related field
Minimum 5 years of marketing or communications experience, ideally with both B2B and B2C focus
Strong SEO copywriting and communications skills with proven deadline management and accuracy
Experienced with digital and content marketing
Familiarity with HubSpot, Jira, Microsoft Office, Sprout Social; Adobe Creative Suite (Photoshop, InDesign, Illustrator) and project management tools
Benefits
Health and Life Insurance- Medical, Dental, Vision, Life/AD&D Insurance, Disability, and Flexible Spending Accounts (FSAs) for Health Care and Dependent Care
401(k) Retirement Plan
Semi-annual open enrollment (January 1st and July 1st)
Discretionary employer match; typically, 50% of employee deferrals up to 6% of compensation
Immediate Vesting
9 Paid Holidays
Accumulating PTO to be used after 90-days of continuous and active full-time service
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.