4over

Communications

• Develop and execute strategic communications plans and strategies aligned with growth initiatives.
• Write creative briefs to guide projects.
• Monitor market trends, consumer behavior, and competitors.
• Create and deliver external promotional communications across digital and print media.
• Write compelling content for print, web, blogs, press releases, digital ads, video, social media, and marketing collateral.
• Develop and manage email marketing campaigns to drive engagement, retention, and conversions; oversee distribution lists.
• Research and recommend new media outlets for print and digital advertising.
• Build, maintain, and utilize a communications calendar to plan promotions, collaborate with designers, manage print jobs, and keep project teams informed of deadlines and priorities.
• Update website content regularly and conduct a full website audit annually.
• Measure and report communication campaign performance.
• Maintain communications expertise through industry networking, seminars, live events, and subscriptions.
• Support communication activities for the 4over family of brands as needed.
• Lead the creation and management of a SharePoint site for marketing and creative assets accessible to all employees.
• Ensure consistent application of brand guidelines across all communications.

Communications Manager