1Milk2Sugars Inc.

Performance Marketing

• Influencer Campaign Strategy & Execution: Take part in the strategy, planning, and execution of paid influencer marketing campaigns across various platforms (Instagram, TikTok, YouTube, Pinterest, etc.).
• Research, vet, and cast influencers who align with campaign goals, brand values, and audience demographics.
• Craft creative briefs for influencer content aligned with brand objectives, ensuring content is engaging, trend-aware, and on-brand.
• Manage end-to-end influencer outreach, negotiations, contracts, and deliverables.
• Collaborate with internal PR, Digital, and Paid Media teams to integrate influencer efforts into larger brand initiatives.
• Track and manage campaign budgets, ensuring efficiency and ROI.
• Provide strategic insights and recommendations to clients on influencer trends, creative formats, and best practices.
• Prepare post-campaign performance reports, analyzing KPIs, and suggesting optimizations for future campaigns.
• Client & Talent Relationships: Serve as a key point of contact for clients, talent agents, and influencers throughout the campaign lifecycle.
• Build and maintain a network of strong relationships with influencers, talent managers, and content creators across industries.
• Actively monitor social trends and emerging creators to build a robust influencer database.
• Creative & Strategic Development: Collaborate with creative teams on campaign concepts, influencer content direction, and paid social amplification opportunities.
• Stay ahead of digital trends, platform updates, and emerging influencer strategies to maintain innovative campaign offerings.

Associate Influencer Campaign Manager

• Manage a select number of talents throughout their campaign journeys
• Build strong relationships with your talents
• Handle difficult conversations with talents’ grievances
• Be proactive and reactive to new paid partnership opportunities
• Take part in talent briefing sessions
• Negotiate paid opportunities and review talents’ contracts
• Oversee talents’ content creation process
• Manage talent onboarding process
• Be the lead in communications between content creators and brands
• Demonstrate solid pitching skills
• Manage workload to ensure all campaign deadlines are met
• Follow preset KPIs and Goals to support broader company success
• Advocate for a culture of recognition
• Encourage flexibility and adaptability in management style
• Support the agency’s social media team with content planning

Talent & Campaign Manager

Account Executive

• Manage and grow client relationships, working cohesively with the team.
• Manage day-to-day workflow across direct reports, vendors, clients and freelancers, reporting into account lead(s).
• Creative mindset, constantly presenting innovative ideas for stories/partnerships/event/mailers and ultimately delivering strong results.
• Help drive clients' business goals and objectives through ongoing research and monitoring within their category and against competitors.
• Maintain client relationships by delivering top-notch assignments on time while managing project expectations.
• Have and maintain exceptional relationships with the media, particularly in beauty, commerce, broadcast, podcast, business and trade verticals, as well as key macro influencers.
• Monitor media, beauty and general lifestyle trends; ensuring the team creates new strategies and pitch angles and reports ever-changing media landscapes to clients.
• Proactively continue to develop and grow media and influencer relationships through ongoing outreach and outings.
• Craft relevant, creative pitches and thorough media/influencer lists to secure quality, high-impact placements and social media coverage for client brands across different industries on a regular basis.
• Responsible for securing strong and consistent press and influencer coverage with significant results from strategic pitching, seeding and partnerships across the client roster.
• Fulfill all media and client requests and inquiries in a timely manner, ensuring no email goes by unresponded.
• Be able to "manage up" and effectively communicate issues/successes to the VP/CEO, as necessary.
• Manage and mentor junior staff (AE, AAE, AC).
• Execute regular reviews for direct report(s).
• Assist in the development of new business proposals.

Senior Account Executive

• Lead and provide strategic oversight for key accounts with a focus on growth and retention.
• Develop and execute integrated communications plans across PR, social, and digital platforms.
• Foster client relationships and proactively address issues.
• Prepare detailed client reports with insights and recommendations.
• Provide effective leadership and mentorship to account teams.
• Identify opportunities to increase agency revenue and participate in new business pitches.

Associate Influencer Campaign Manager

Talent & Campaign Manager

Senior Account Executive

Account Director