1Milk2Sugars Inc.

Influencer Marketing

• Lead the vision, strategy, and execution of world-class influencer programs across beauty, lifestyle, fashion, wellness, parenting, and more.
• Define the agency’s influencer marketing vision, ensuring strategies align with client objectives and industry best practices.
• Translate client goals into actionable influencer plans that drive measurable ROI.
• Stay ahead of emerging platforms, tools, and creator trends to keep offerings innovative and competitive.
• Manage, mentor, and grow a team of Influencer Marketing professionals.
• Serve as the senior point of contact for key influencer clients, providing strategic counsel and thought leadership.
• Oversee all stages of influencer campaigns, from strategy and talent vetting to execution and measurement.

Director, Influencer Marketing

Account Manager

• Pitch media & influencers story ideas (in English and/or French) to garner coverage and ensure targets for our clients are exceeded
• Leverage established media relationships through ongoing outreach & strategic pitching
• Take ownership of the master media list, making edits & additions on an ongoing basis
• Produce & manage campaign schedules
• Be responsible for timelines & work-back plans
• Liaise with & manage outside partners & vendors – this includes suppliers, graphic designers, influencers, etc.
• Maximize, track & manage all expenses/campaign budgets
• Aid in brainstorming for PR tactics and execution, includes helping in the creation and execution of digital influencer programs
• Contribute to brainstorming for campaign ideation, PR tactics & the creation of digital influencer programs
• Assist in the planning and execution of client events
• Take ownership of media monitoring, clipping & preparation of Good News Notes
• Assist in the preparation & shipment of media mailers
• Misc. research & other admin tasks as needed
• All other duties or projects as assigned
• Ensure all copy is free of spelling or grammatical errors
• Stay on top of deadlines and help the team keep track of overall priorities and daily tasks
• Be present for in-person status meetings or conference calls and actively participate in promoting the Agency's work
• Attend media events after hours on an occasional and as-needed basis
• Identify inefficiencies in day-to-day work and offer immediate solutions for change
• Know the hours allocated to each client and ensure they are not surpassed
• Track time worked daily in our time tracking software, TMetric
• Must be available to support events or projects that may occur outside of regular business hours
• Physical ability to lift, move, and carry up to 25 lbs. is an essential part of the role
• Perform other research and administrative tasks as assigned

Account Coordinator

Content Manager

• Develop and execute end-to-end influencer campaigns, from sourcing and outreach to contracts, briefing, approvals, and reporting.
• Manage influencer relationships and vet talent to ensure strong brand alignment and diverse representation.
• Track performance and create detailed wrap reports with insights and recommendations.
• Stay ahead of platform trends and creator behaviors to inform strategy and recommend new partnership opportunities.
• Collaborate with clients on influencer casting, campaign messaging, and deliverables.
• Support the development and execution of monthly content calendars in collaboration with internal creative and strategy teams.
• Guide content ideation, shoot planning, and asset creation for owned channels (Instagram, TikTok, Facebook, LinkedIn).
• Oversee copywriting and visual direction to ensure brand consistency.
• Contribute to content creation as needed (e.g., scripting, on-set support, or light production).
• Analyze performance data to optimize content mix and formats.
• Integrate influencer content into brand-owned channels when applicable.
• Serve as the bridge between influencer marketing and content strategy teams to ensure consistent messaging and maximum impact.
• Lead brainstorms and strategy sessions to align on integrated campaigns.
• Support new business efforts by contributing to pitch decks and campaign planning.
• Collaborate with paid media teams to amplify high-performing content or influencer assets.

Director, Influencer Marketing

Account Coordinator

Influencer, Content Manager