Influencer, Content Manager

1Milk2Sugars Inc.

Influencer & Content Manager executing influencer campaigns and overseeing social media content strategy. Collaborating with teams to create impactful brand storytelling.

Posted 6/11/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $85,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute end-to-end influencer campaigns, from sourcing and outreach to contracts, briefing, approvals, and reporting.
Manage influencer relationships and vet talent to ensure strong brand alignment and diverse representation.
Track performance and create detailed wrap reports with insights and recommendations.
Stay ahead of platform trends and creator behaviors to inform strategy and recommend new partnership opportunities.
Collaborate with clients on influencer casting, campaign messaging, and deliverables.
Support the development and execution of monthly content calendars in collaboration with internal creative and strategy teams.
Guide content ideation, shoot planning, and asset creation for owned channels (Instagram, TikTok, Facebook, LinkedIn).
Oversee copywriting and visual direction to ensure brand consistency.
Contribute to content creation as needed (e.g., scripting, on-set support, or light production).
Analyze performance data to optimize content mix and formats.
Integrate influencer content into brand-owned channels when applicable.
Serve as the bridge between influencer marketing and content strategy teams to ensure consistent messaging and maximum impact.
Lead brainstorms and strategy sessions to align on integrated campaigns.
Support new business efforts by contributing to pitch decks and campaign planning.
Collaborate with paid media teams to amplify high-performing content or influencer assets.

Requirements

What you’ll need

Minimum 5 years of experience in influencer marketing and/or social media content strategy, preferably within an agency or brand environment.
Strong network and knowledge of creators across beauty, wellness, lifestyle, fashion, or CPG verticals.
Proven experience managing influencer campaigns from start to finish.
Deep understanding of social platforms, especially TikTok and Instagram, and how to craft channel-specific content.
Ability to interpret analytics and translate them into actionable insights.
Strong written and verbal communication skills in English, as this role involves direct client communication and content creation for English-speaking markets.
Excellent project management and client-facing skills.
Comfortable managing multiple campaigns, creators, and calendars simultaneously.
Familiarity with tools such as Lefty, CreatorIQ, Sprout Social, Meta Business Suite, and Google Workspace.

Benefits

Comp & perks

Full benefits (medical, dental, vision) for full-time employees.
Half-day Fridays every Friday.
Paid company-wide closure during the December holiday season.
Complimentary Calm app subscription and access to Perkopolis.
Eligible employees can receive an annual bonus through our profit-sharing program, following a defined eligibility period.
After one year, enjoy the freedom to work from anywhere.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingsocial media content strategycampaign managementanalytics interpretationcontent creationcopywritingvisual directionperformance trackingcontent optimizationproject management

Soft Skills

communication skillsclient-facing skillsorganizational skillscollaborationcreativitystrategic thinkingrelationship managementproblem-solvingtime managementleadership