Product Marketing

• Ensure new product information and visuals are complete, accurate and compelling for catalog and website layout meetings.
• Conceptualize new product positioning in terms of relationship to existing products and customer perspectives.
• Review market research and internal reports to anticipate product trends, competitive actions and marketing strategies.
• Collaborate with Creative, Merchandising and Internet departments on product development and web marketing.
• Analyze customer return reports and work to lower return percentages.

Junior Product Marketing Associate

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Product Marketing Manager

• Perform review of a variety of routine and complex analytical analysis experiments
• Ensure analyses are following validated or experimental analytical procedures
• Compare results to methodology, protocol and product specifications
• Review data entered into databases and reports
• Monitor the quality of laboratory data
• Evaluate laboratory data for compliance with analytical methods and client directives
• Communicate with laboratory staff to maintain documentation quality
• Deliver review findings noting deficiencies within the analytical data or reports
• Facilitate conversations with lab staff on best documentation practices
• Identify and support process improvement initiatives

Data Reviewer – Cell Bioassay, GMP Lab

• Go-to-Market Strategy: Lead go-to-market planning and execution for new product launches, platform enhancements, AI capabilities, and strategic initiatives
• Develop differentiated positioning, messaging frameworks, and value propositions across government and enterprise audiences
• Partner with Product Management to influence roadmap prioritization through market insights and customer feedback
• Lead packaging, competitive differentiation, pricing support, and market segmentation strategies
• Messaging & Content Leadership: Own corporate and portfolio messaging architecture across eDiscovery, FOIA, data governance, compliance, and AI
• Develop executive-level narratives around AI governance, secure innovation, digital transformation, and unified legal workflows
• Create high-impact sales enablement materials including pitch decks, battlecards, whitepapers, case studies, analyst briefings, webinars, and executive presentations
• Ensure consistent messaging across campaigns, events, PR, analyst relations, and demand generation
• Sales Enablement & Revenue Partnership: Partner closely with Sales leadership to improve pipeline generation, win rates, and competitive positioning
• Build and maintain sales enablement programs that equip teams to articulate Casepoint’s value effectively
• Support strategic deals, executive presentations, customer workshops, and RFP/RFI responses
• Market & Analyst Intelligence: Lead competitive intelligence and market analysis initiatives across LegalTech, GovTech, and AI markets
• Build and manage relationships with industry analysts, influencers, and strategic partners
• Monitor industry trends, customer needs, procurement shifts, and emerging AI governance requirements
• Leadership & Cross-Functional Collaboration: Lead global intelligence team of product marketing managers and market intelligence analysts
• Collaborate cross-functionally with Sales (including Sales Engineering and Proposals), Product, Engineering, Customer Success, and Executive Leadership
• Mentor and scale product marketing capabilities as the organization grows
• Help shape corporate thought leadership and executive visibility in the market

Senior Director – Product Marketing

• Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
• Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
• Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
• Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
• Establish and track KPIs for marketing campaigns and product launches , ensuring data-driven decision making and accountability for results.
• Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
• Establish and analyze market intelligence , including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

• Own the narrative: Develop and steward SignalWire's category story from the foundational positioning document to the language that shows up in every customer-facing touchpoint.
• Drive messaging and positioning: Build crisp, differentiated messaging for our developer and enterprise audiences. Run win/loss analysis, competitive research, and customer interviews to ensure positioning is grounded in evidence, not assumptions.
• Lead category creation: Partner with leadership to define, name, and evangelize the Voice AI category. Create the frameworks, thought leadership content, and analyst/press narratives that establish SignalWire as a defining voice in an emerging market.
• Enable go-to-market: Equip sales organization with battle cards, pitch decks, objection-handling guides, and competitive intelligence. Own launch coordination for new products and platform capabilities from positioning brief to GA.
• Be the voice of the customer: Conduct ongoing interviews with developers, enterprise buyers, and partners. Synthesize insight into actionable intelligence that sharpens product, sales, and marketing across the funnel.
• Shape analyst and press relationships: Represent SignalWire's category POV in conversations with industry analysts (Gartner, Forrester, IDC) and technology press. Help build the external narrative that defines how our market is understood.

Senior Product Marketing Manager

• Manage and mentor team of Product Marketing Associates.
• Review and direct designs for catalog layout, web pages, flyers, stuffers and emails.
• Serve as liaison between Merchandising and Creative in the new product selection process.
• Maintain open, efficient communication between various departments on new and existing product development and web marketing.
• Conceptualize new product positioning relative to existing products and the customer's perspective.
• Review market research and internal reports to anticipate product trends and marketing strategies.

• Define and lead our client communications, retention strategy and execution
• Create a robust library of sales and client success enablement materials
• Train and support the client success teams
• Own the end-to-end GTM process for new product launches
• Collaborate closely with Product Management and influence the product roadmap
• Develop clear, concise, and differentiated messaging
• Conduct customer interviews, analyze market trends
• Serve as a subject matter expert and internal evangelist

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