Product Marketing

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch.
• Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact.
• Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature.
• Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation.
• Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey.
• Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy.
• Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved.
• Additional duties and responsibilities as necessary.

Product Marketing Manager

• Lead the marketing workstream for new product introductions, defining the value proposition, positioning, competitive storyline, and launch narrative for target segments and channel needs
• Translate product features, benefits, and technical attributes into market-facing messaging and launch materials that improve understanding, accelerate adoption, and support competitive conversion
• Develop commercialization briefs, sales tools, and customer-facing content that enable coordinated execution across marketing channels
• Partner cross-functionally to turn product intent, differentiators, and customer value into clear launch direction and usable launch-ready materials
• Develop and maintain product positioning, messaging, and value propositions across key product lines and categories
• Craft differentiated narratives that simplify complex offerings and clearly articulate why Pentair should win in priority segments and use cases
• Build category and portfolio messaging frameworks that support cross-sell, upsell, and stronger product line roles in market
• Refine messaging using customer feedback, field insights, competitive dynamics, and performance results to improve commercial effectiveness over time
• Develop product marketing tools such as sales decks, competitive comparisons, FAQs, product guides, and talking points that help teams articulate value and address objections
• Align product communication across Sales, Customer Service, and channel touchpoints so messaging stays consistent through the buying journey
• Create proof-point-driven materials that support competitive selling and improve sell-through
• Gather and synthesize voice-of-customer, market, and competitive insights to inform positioning and messaging
• Identify the customer needs, objections, and proof points that should shape claims, creative direction, and commercialization priorities
• Use insight and performance feedback to strengthen message relevance and market impact over time
• Partner with Demand Generation, Channel Marketing, Digital, and Events teams to activate product messaging across campaigns, programs, and customer touchpoints
• Develop clear marketing briefs that translate business objectives, customer insight, and product positioning into actionable direction for content and creative execution
• Lead external agency coordination by providing clear briefs, strategic direction, and feedback that turn product and category strategy into effective marketing materials
• Review final marketing assets to ensure web content, collateral, and campaign materials align to positioning and commercialization priorities

• Responsible for the downstream marketing strategy of the related portfolio sub-segment
• Develop and execute the product marketing plan to achieve new orders and market share objectives
• Perform clinical and industry trend analysis, market share and competitive analysis
• Quantify and prioritize market opportunities and customer needs
• Collaborate with Product Management, Engineering, and Global Design for product development
• Develop and manage budget for marketing plan execution

Global Product Marketing Manager

• Own, manage, and champion full-lifecycle product marketing campaigns from strategy through go-to-market and post-launch live operations, while driving alignment with key stakeholders.
• Develop and execute comprehensive online and offline marketing strategies for the game's launch and ongoing live-service operations.
• Collaborate with cross-functional and regional marketing teams to ensure tactical execution aligns with the marketing strategy and financial objectives of the product.
• Design and operate platform-specific campaigns across all major platforms (PlayStation, Xbox, and PC).
• Execute across all go-to-market functions and opportunities, including consumer product integrations, channel marketing, and partner marketing.
• Lead marketing collaboration with key platform holders (Sony, Microsoft, etc.) and internal teams including Development, PR, Community and others.
• Drive influencer and creator partnerships, community events, esports, and seasonal content marketing.
• Lead and manage relationships with external marketing agencies, media partners, and creative vendors to deliver high-quality campaigns on time and within budget.
• Work with external agencies and internal creative partners to produce best-in-class marketing content, including key art, logos, video trailers, and social media assets.
• Plan and deploy effective paid advertising campaigns across a range of scopes and objectives, in partnership with internal teams and external agencies.
• Define, track, and optimize key performance indicators (KPIs) including traffic, reach, engagement, conversion, player acquisition cost, retention, and revenue.
• Analyze campaign performance, player feedback, and market trends to derive actionable insights and continuously improve marketing efficiency.
• Drive data-informed decision making through regular reporting, A/B testing, and post-campaign analysis.

Senior Product Marketing Manager

• Design and own a structured 30/60/90 onboarding program for new sales reps and account managers
• Build clear milestones, certifications, and ramp tracking that give managers visibility into new hire progress
• Continuously refine the program based on time-to-productivity data and manager feedback
• Establish a consistent framework for how ACST powered by Vanco runs discovery, demos, and qualification across the team
• Build playbooks for key selling scenarios: competitive objections, multi-stakeholder deals, and district finance buyer conversations
• Partner with sales leadership to ensure methodology is coached and reinforced, not just documented
• Build the scaffolding that makes managers better coaches — call scorecards, structured 1:1 frameworks, and call review cadences
• Partner with leadership to establish a regular rhythm of deal review and rep development planning
• Surface patterns from call recordings and field feedback to identify systemic coaching opportunities
• Develop onboarding, expansion, and renewal playbooks for our five account managers
• Ensure CS has the skills and materials to drive retention conversations and identify expansion opportunities early
• Align CS enablement with sales methodology to create a consistent customer experience from first touch through renewal
• Act as the traffic controller for existing sales and marketing content — ensuring reps can find and use what already exists, and partnering with Product Marketing to develop net-new materials where gaps exist
• Build a reliable field feedback loop that surfaces what’s working and what’s breaking back to Product Marketing and product
• Partner with product marketing on the intersection between positioning + field execution

GTM Enablement Manager

• Lead customer research including interviews, surveys, and call reviews to deepen understanding of buyer behavior, pain points, and decision criteria—and ensure those insights flow continuously into messaging, content, and enablement
• Own PDQ’s competitive intelligence program end-to-end—tracking competitors, synthesizing signals, and delivering timely, actionable insights to stakeholders across product, sales, and marketing
• Develop and refine product messaging and positioning that resonates with IT professionals and key buyer personas, differentiating PDQ’s offerings in a competitive market
• Partner with Product Management to influence roadmap prioritization based on market insight, customer feedback, and competitive dynamics
• Build and maintain competitive battlecards, positioning matrices, and win/loss analysis frameworks that enable Sales to compete and win
• Monitor market trends, pricing shifts, and product announcements to proactively inform product and go-to-market strategy, and develop a repeatable cadence for sharing competitive intelligence across the organization
• Serve as PDQ’s primary point of contact for industry analyst firms—managing ongoing relationships, preparing executive briefings, and ensuring PDQ is well-represented in relevant reports and market assessments
• Translate analyst feedback into internal recommendations that inform product positioning, roadmap, and messaging priorities, and pursue opportunities for PDQ to be featured in analyst research that drives credibility with buyers
• Pilot and scale AI-powered tools and workflows that improve the speed and quality of PMM outputs—including competitive research, sales tools, content development, win/loss synthesis, and persona refinement
• Identify where AI can systematically augment the PMM function and build lightweight processes the broader team can adopt, serving as an internal resource for best practices around AI use in marketing
• Create and maintain high-quality sales enablement materials including pitch decks, case studies, competitive battlecards, and objection-handling playbooks, and conduct training sessions to equip the Sales team with the knowledge and tools to win

• Ensure new product information and visuals are complete, accurate and compelling for catalog and website layout meetings.
• Conceptualize new product positioning in terms of relationship to existing products and customer perspectives.
• Review market research and internal reports to anticipate product trends, competitive actions and marketing strategies.
• Collaborate with Creative, Merchandising and Internet departments on product development and web marketing.
• Analyze customer return reports and work to lower return percentages.

Junior Product Marketing Associate

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.
• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.
• Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.
• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.
• Manage product update communications to clients and prospects.
• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.
• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.
• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.
• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Perform review of a variety of routine and complex analytical analysis experiments
• Ensure analyses are following validated or experimental analytical procedures
• Compare results to methodology, protocol and product specifications
• Review data entered into databases and reports
• Monitor the quality of laboratory data
• Evaluate laboratory data for compliance with analytical methods and client directives
• Communicate with laboratory staff to maintain documentation quality
• Deliver review findings noting deficiencies within the analytical data or reports
• Facilitate conversations with lab staff on best documentation practices
• Identify and support process improvement initiatives

Product Marketing jobs in Wisconsin

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Product Marketing Manager

Product Marketing Manager

Global Product Marketing Manager

Senior Product Marketing Manager

GTM Enablement Manager

Product Marketing Manager

Junior Product Marketing Associate

Product Marketing Manager

Data Reviewer – Cell Bioassay, GMP Lab